Eternal Rest Funeral Services — Ownership Structure & Management Team

Eternal Rest Funeral Services (Pty) Ltd is owned by a consortium of four shareholders, each bringing complementary skills and experience to the enterprise. The ownership structure is designed to ensure strong governance, diverse expertise, and alignment with B-BBEE objectives.

Section 3 · Business Plan

Ownership Structure & Management Team

3.1 Shareholding Structure

Shareholder	Ownership %	Role	Background
Thabo Mokoena	40%	Managing Director	15+ years in funeral service management and operations
Lauren van der Westhuizen	30%	Finance Director	CA(SA), corporate finance and planning specialist
Ravi Patel	20%	Commercial Director	Business development and marketing strategist
Naledi Dlamini	10%	Client Relations Director	Community relations and client support specialist

The B-BBEE ownership profile is favourable, with 50% black ownership (Thabo Mokoena and Naledi Dlamini combined), positioning the company competitively for government contracts and corporate tenders.

3.2 Management Team Profiles

Thabo Mokoena – Managing Director (40% Shareholder)

Thabo brings over 15 years of hands-on experience in the funeral services industry, having managed funeral operations across Gauteng. His deep understanding of cultural funeral customs, regulatory compliance, and operational logistics forms the backbone of Eternal Rest’s service delivery capability. Thabo holds a National Diploma in Management from the University of Johannesburg and has completed advanced training in embalming and mortuary science.

Lauren van der Westhuizen – Finance Director (30% Shareholder)

Lauren is a qualified Chartered Accountant—CA(SA)—with over 12 years of experience in corporate finance, audit, and financial planning. She previously served as a Senior Manager at a Big 4 accounting firm before transitioning to entrepreneurial ventures. Lauren’s expertise in financial modelling, compliance, and investor relations will be instrumental in managing the company’s pre-paid plan funds, ensuring regulatory compliance, and driving profitability.

Ravi Patel – Commercial Director (20% Shareholder)

Ravi is a seasoned business development and marketing professional with over 10 years of experience in consumer services marketing. His background includes digital marketing strategy, brand development, and partnership management across multiple industries. Ravi will lead Eternal Rest’s market penetration strategy, community partnerships, and digital presence.

Naledi Dlamini – Client Relations Director (10% Shareholder)

Naledi brings extensive experience in community development and client relationship management. With a background in social work and community engagement, she will lead the company’s grief counselling programme, community outreach initiatives, and client aftercare services. Naledi holds a Bachelor of Social Work from the University of the Witwatersrand.

3.3 Board of Directors and Governance

The four shareholders will serve as Executive Directors on the Board of Eternal Rest Funeral Services. The company will appoint two Independent Non-Executive Directors within 12 months of commencement to strengthen governance, provide strategic oversight, and enhance investor confidence. An Advisory Board comprising industry experts, a legal advisor, and a representative from a partnering insurance provider will be established to guide strategic decisions.

The company will adopt the King IV Code of Corporate Governance principles on an apply-and-explain basis, appropriate for its size and complexity, covering areas including ethical leadership, stakeholder engagement, risk governance, and integrated reporting.

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