HealthPlus Pharmacy Group — Implementation Roadmap
The phased implementation plan, the 48-month Gantt timeline, and the critical dependencies and milestones from launch to scale.
Section 11 · Business Plan
Implementation Roadmap
The phased implementation plan, the 48-month Gantt timeline, and the critical dependencies and milestones from launch to scale.
11.1 Phased Implementation Plan
The implementation roadmap is structured across five phases spanning
48 months, with clear milestones, dependencies, and success criteria at
each phase gate:
Phase 1: Foundation (Months 0–8)
- Company registration, CIPC filings, and B-BBEE ownership
structuring - Pharmacy licence applications submitted for first three
locations - Equity and debt funding secured; banking relationships
established - Site selection and lease negotiations for pilot stores in
Gauteng - Store design finalised; fit-out contractor appointed; IT systems
procurement - Recruitment of CEO, CFO, Head of Pharmacy, and pilot store
teams - Supplier agreements executed; initial inventory procured
- Pilot store launch (Stores 1–3) by Month 8
Phase Gate 1 Success Criteria: All three pilot stores
operational; daily prescription count > 40 per store; positive
same-store sales trajectory by Month 3 post-opening.
Phase 2: Growth (Months 9–18)
- Stores 4–7 launched across additional Gauteng locations
- E-commerce platform goes live with click-and-collect
functionality - HealthPlus Rewards loyalty programme activated
- Medical scheme partnership agreements secured (minimum 3
schemes) - Private label product development commenced
Phase Gate 2 Success Criteria: Seven stores operational;
same-store revenue growth > 8%; loyalty programme enrolment >
15,000 members; e-commerce contributing > 2% of revenue.
Phase 3: Scale (Months 19–30)
- Stores 8–12 launched, expanding into Western Cape (Cape
Town) - Distribution centre site secured and construction
commenced - Private label products launched across top 5 categories (50+
SKUs) - WhatsApp prescription service and home delivery
activated - Series B funding round or debt facility expansion (if
required)
Phase Gate 3 Success Criteria: Twelve stores operational; group
EBITDA margin > 12%; distribution centre operational; private label
> 10% of revenue.
Phase 4: Expansion (Months 31–42)
- Stores 13–18 launched, entering KwaZulu-Natal (Durban)
- Distribution centre fully operational, serving all
stores - Private label range expanded to 150+ SKUs
- Regional management structure implemented (Provincial Operations
Managers)
Phase 5: Maturity (Months 43–60)
- Stores 19–25 launched, completing three-province
footprint - Franchise model evaluation for secondary markets
- Exit preparation: financial audit, governance tightening,
strategic review - Target: 25 stores, ZAR 510M revenue, 18.8% EBITDA margin
11.2 Gantt Chart — 48-Month Implementation Timeline
11.3 Critical Dependencies and Milestones
| Milestone | Target Date | Dependency | Risk Level |
|---|---|---|---|
| Funding Close (Phase 1) | Month 0–3 | Term sheet execution, legal completion | High |
| First Pharmacy Licence Obtained | Month 3–5 | SAPC/DoH application approval | High |
| Pilot Store Opening (Store 1) | Month 7–8 | Licence + fit-out + inventory ready | Medium |
| Break-Even (Individual Store) | Month 21–26 | Revenue ramp to R1.1M/month | Medium |
| E-Commerce Platform Launch | Month 10–13 | IT development complete, testing passed | Medium |
| Distribution Centre Operational | Month 24–28 | Site secured, construction, licensing | High |
| Group EBITDA Break-Even | Month 12–16 | 3+ stores contributing positive EBITDA | Medium |
| 25th Store Opening | Month 48–60 | Sustained funding, site availability | Medium |
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of HealthPlus Pharmacy Group (Pty) Ltd.