ProNutri Dairy Foods (Pty) Ltd Business Plan › Section 16 › Growth Strategy

16.1 Phase 1: Establishment (Years 1-2)

• Commission processing facility and achieve 120,000 litres/day throughput

• Secure retail listings with at least three national supermarket chains

• Establish brand recognition in the Western Cape and adjacent provinces

• Achieve HACCP and ISO 22000 certification

• Develop export channels into at least two SACU markets

16.2 Phase 2: Growth (Years 3-4)

• Expand processing capacity to 280,000 litres/day through equipment additions

• Launch value-added product lines including high-protein beverages and probiotic yoghurt

• Pursue vertical integration through acquisition of one or two dairy farms

• Expand export footprint to include Mozambique and potentially East African markets

• Install 500 kWp solar PV to reduce energy costs and carbon footprint

16.3 Phase 3: Maturity and Scale (Year 5+)

• Achieve 300,000 litres/day capacity at 90% utilisation

• Evaluate infant nutrition and specialist dairy product categories

• Consider establishment of a second processing facility in Gauteng or KwaZulu-Natal

• Prepare for potential JSE listing or strategic trade sale to unlock shareholder value

• Target B-BBEE Level 1 contributor status

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