Urban Flame Shisanyama — Products & Services
Urban Flame's menu is centred on premium-quality meats prepared over open flame, supported by traditional South African side dishes and a comprehensive beverage selection. The menu is designed to balance authenticity with accessibility, offering both the traditional buy-and-braai model and fully prepared…
Section 5 · Business Plan
Products & Services
Urban Flame's menu is centred on premium-quality meats prepared over open flame, supported by traditional South African side dishes and a comprehensive beverage selection. The menu is designed to balance authenticity with accessibility, offering both the traditional buy-and-braai model and fully prepared…
5.1 Core Menu Offering
Urban Flame’s menu is centred on premium-quality meats prepared over open flame, supported by traditional South African side dishes and a comprehensive beverage selection. The menu is designed to balance authenticity with accessibility, offering both the traditional buy-and-braai model and fully prepared meal options.
5.1.1 Butchery / Raw Meat Counter
| Product | Price Range (ZAR/kg) | Source | Margin |
|---|---|---|---|
| Beef Steak (Various Cuts) | R120 – R220 | SAMIC-certified feedlots | 35-40% |
| Beef Ribs | R110 – R160 | SAMIC-certified feedlots | 35-40% |
| Chicken (Whole/Portions) | R65 – R95 | Contracted poultry farms | 30-35% |
| Boerewors (Traditional & Variants) | R90 – R130 | In-house / local producer | 40-45% |
| Lamb Chops | R180 – R260 | National lamb suppliers | 30-35% |
| Pork Chops / Ribs | R80 – R140 | Local abattoirs | 35-40% |
| Marinated Options | R100 – R180 | In-house preparation | 45-55% |
| Seafood (Seasonal) | R140 – R220 | Coastal suppliers | 35-40% |
5.1.2 Prepared Meals & Sides
| Item | Price (ZAR) | Margin |
|---|---|---|
| Braai Platter (2-person) | R250 – R350 | 50-60% |
| Family Platter (4-person) | R450 – R650 | 50-60% |
| Pap & Chakalaka | R35 – R50 | 70-75% |
| Braai Broodjies | R30 – R45 | 65-70% |
| Coleslaw / Garden Salad | R25 – R40 | 75-80% |
| Grilled Mealies | R20 – R35 | 70-75% |
| Mogodu (Tripe) | R60 – R80 | 55-60% |
| Grilled Vegetables | R35 – R50 | 70-75% |
5.1.3 Beverage Programme
Alcohol sales represent an estimated 25% of total revenue with margins of 60-70%, making the beverage programme a critical profit driver. The bar will feature draught beer from major South African breweries, a curated spirits selection, cocktails with an African-inspired twist, and a South African wine list. Non-alcoholic options include traditional umqombothi (African beer), mageu, fresh juices, and standard soft drinks.
5.2 Entertainment & Events
Entertainment is a core differentiator rather than an afterthought. The venue will feature a dedicated performance area for live music and DJ sets, focusing on genres popular with the target market including Amapiano, Afro-house, and hip-hop. Weekend programming will follow a curated schedule designed to maximise customer dwell time and average spend.
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Thursday: After-work specials with acoustic sets
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Friday: DJ nights with drink promotions
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Saturday: Live music showcases and family-friendly afternoon sessions
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Sunday: “Shisa Sunday” signature event with braai specials and community atmosphere
5.3 Ancillary Services
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Car Wash Partnership: On-site car wash operated by third-party entrepreneur, providing customer convenience and additional foot traffic
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Delivery Partnerships: Integration with Mr. D Food and Uber Eats for prepared meal delivery, accessing the growing delivery market (projected 16.34% CAGR)
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Catering Services: Off-site catering for corporate events, weddings, and community functions
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Merchandise: Branded apparel and accessories reinforcing brand identity and creating additional revenue
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