Solvanta Renewables Business Plan › Section 10 › Marketing & Origination Strategy

Positioning

Solvanta positions as “the flexible energy partner”,
institutional-grade delivery with mid-market contracting agility. Brand
architecture keeps the five product names (Solar, Wind, FlexPower,
Storage, Wheeling) under a single master brand to build cross-sell
equity: the FY2031 plan assumes 40% of FlexPower customers add storage
or wheeling services within 24 months of first contract.

Channel strategy

• Direct enterprise origination. Named-account
  coverage of the top 200 SA energy consumers; executive-level engagement
  on decarbonisation roadmaps; response capacity for competitive
  RFPs.
• Energy advisors and brokers. Commission-based
  referral agreements with the energy advisory firms that increasingly
  intermediate C&I procurement; standardised FlexPower term sheets
  enable broker-led distribution.
• Financial institution partnerships. Co-marketing
  with banks financing customer facilities, renewable supply improves
  customer credit profiles, aligning lender incentives with Solvanta’s
  origination.
• Industry association presence. SAWEA, SAPVIA,
  the Energy Intensive Users Group and mining industry forums as
  credibility and deal-flow channels.
• Tender participation. Municipal renewable
  procurement and, opportunistically, REIPPPP successor rounds and battery
  storage procurement programmes (BESIPPPP) to add contracted
  government-backed revenue.

Origination targets

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