Tiptop Market — Implementation Plan & Timeline

The pre-launch period is estimated at 9 months across four phases: Formation & Funding, Technology & Infrastructure, People & Go-to-Market, and Launch & Expansion.

Tiptop Market (Pty) Ltd Business PlanSection 13 › Implementation Plan & Timeline

Section 13 · Business Plan

Implementation Plan & Timeline

The pre-launch period is estimated at 9 months across four phases: Formation & Funding, Technology & Infrastructure, People & Go-to-Market, and Launch & Expansion.

The pre-launch period is estimated at 9 months across four phases: Formation & Funding, Technology & Infrastructure, People & Go-to-Market, and Launch & Expansion.

Figure
Chart — visualised from the accompanying data.

Figure 13.1: Implementation Gantt Chart

Phase 1: Formation & Funding (M0–3)

CIPC registration, SARS registration, legal structuring, shareholder agreements, Series A completion, board formation, bank accounts, IP registration.

Phase 2: Technology & Infrastructure (M1–8)

Core platform development (agile, 2-week sprints), warehouse lease and fit-out, WMS procurement, payment gateway integration (Peach Payments, PayFast), logistics contracting.

Phase 3: People & GTM (M3–9)

75-person team recruitment, seller onboarding programme launch, pre-launch marketing, 500-user beta testing, load and security penetration testing.

Phase 4: Launch & Expansion (M9+)

Public launch, seller onboarding acceleration, JHB warehouse (M14–18), DBN hub (M18–22), loyalty programme (M12), Series B assessment (M24).

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