Tiptop Market — Use of Funds & Capital Allocation
Figure 10.1: Use of Funds – R150M Capital Raise
Section 10 · Business Plan
Use of Funds & Capital Allocation
Figure 10.1: Use of Funds – R150M Capital Raise
Series A Capital Raise
R150,000,000
Allocated across technology, logistics, marketing, people and working capital to fund the marketplace rollout and scale-up.
| Investment Area | Amount (R’000) | % of Total | Description |
|---|---|---|---|
| Technology Platform | 45,000 | 30% | Web & mobile app, backend, AI/ML, payments |
| Warehouse & Fulfilment | 35,000 | 23% | CPT warehouse fit-out, equipment, WMS, fleet |
| Marketing & Launch | 30,000 | 20% | Brand launch, performance marketing, seller campaigns |
| Talent Acquisition | 20,000 | 13% | Recruitment, onboarding, 6-month payroll for key hires |
| Working Capital | 12,000 | 8% | 1P inventory, operating cash buffer |
| Legal & Contingency | 8,000 | 6% | CIPC, POPIA, IP, insurance, contingency reserve |
| Total | 150,000 | 100% |
Figure
Figure 10.1: Use of Funds – R150M Capital Raise
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