Tiptop Market — Logistics & Fulfilment Strategy

A multi-tier delivery approach: same-day and next-day for major metros through in-house EV fleet and gig-economy drivers; 2–3 day for secondary cities through The Courier Guy, Aramex, and Dawn Wing; 5–7 days for rural areas through SAPO and Pargo collection points. A…

Tiptop Market (Pty) Ltd Business PlanSection 6 › Logistics & Fulfilment Strategy

Section 6 · Business Plan

Logistics & Fulfilment Strategy

A multi-tier delivery approach: same-day and next-day for major metros through in-house EV fleet and gig-economy drivers; 2–3 day for secondary cities through The Courier Guy, Aramex, and Dawn Wing; 5–7 days for rural areas through SAPO and Pargo collection points. A…

6.1 Fulfilment Network

Facility Location Size Investment Timeline Coverage
Primary FC Cape Town (Epping) 8,000 sqm R20M Month 2–6 WC, NC, EC
Secondary FC Johannesburg (Midrand) 6,000 sqm R15M Month 14–18 GP, NW, LP, MP
Distribution Hub Durban (Prospecton) 4,000 sqm R10M Month 18–22 KZN, FS

6.2 Delivery Model

A multi-tier delivery approach: same-day and next-day for major metros through in-house EV fleet and gig-economy drivers; 2–3 day for secondary cities through The Courier Guy, Aramex, and Dawn Wing; 5–7 days for rural areas through SAPO and Pargo collection points. A network of 500+ collection points at Pick n Pay, Shoprite, and Engen by Year 3 will reduce last-mile costs by 30–40%.

6.3 Warehouse Technology

Each fulfilment centre will feature WMS software, barcode/RFID tracking for 99.5%+ inventory accuracy, semi-automated pick-and-pack stations, climate-controlled zones, and real-time cross-facility inventory visibility. Cape Town FC capacity: 15,000 orders/day, expandable to 30,000.

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