Apex AeroVentures Global Aviation Business Plan — Company Overview, Vision & Values

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Company Overview, Vision & Values

Apex AeroVentures Global Aviation (Pty) Ltd is a private company to be incorporated under the Companies Act 71 of 2008, headquartered in Johannesburg. Its corporate motto, “Africa’s Aviation Partner”, captures a positioning built on safety, reliability and mission-critical capability across the continent, for both premium private clients and industries operating in remote and demanding environments.

Vision and mission

The vision is to become Africa’s leading integrated aviation-services provider. The mission is to deliver safe, reliable, innovative and mission-critical aviation solutions across Africa while maintaining world-class operational and safety standards.

Core values

Safety first; integrity; operational excellence; customer focus; innovation; sustainability; and accountability. In aviation these are not slogans: safety and operational excellence are the licence to operate, the foundation of the insurance and financing case, and the basis on which governments and blue-chip corporates award long-term contracts.

Shareholding and leadership

Shareholder

Position

Ownership

Richard Mokoena

Executive Chairman

35%

Natalie van Zyl

Chief Executive Officer

30%

James Chisanga

Chief Operating Officer

20%

Rebecca Naidoo

Commercial Director

15%

The founding team combines airline-operations and aviation-investment experience (Executive Chairman), commercial-helicopter management and strategic growth (CEO), military aviation, helicopter operations, logistics and safety management (COO), and corporate finance and aviation marketing across tourism, mining and infrastructure (Commercial Director). The team holds 100% of equity at the outset, aligning management and ownership.

The long-term ambition

Within a decade the Company aims to operate a fleet of 50 or more helicopters and fixed-wing aircraft across Southern and East Africa, establish ten operational bases, build one of Africa’s leading independent aviation training academies, operate a fully certified maintenance and engineering division serving third-party owners, and generate annual revenues exceeding R2.5 billion across a balanced mix of charter, contract aviation, maintenance, training, consulting and aircraft management. The R420 million sought here funds the first, foundational phases.