Aurelia Residences — Flagship Project: Aurelia Residences Sandton

Aurelia Residences Sandton is a landmark mixed-use luxury apartment complex comprising 180 premium residential units distributed across 20 floors, complemented by ground-floor retail, lifestyle, and wellness spaces. The development is designed to establish a new benchmark for luxury apartment living in Sandton,…

Section 5 · Business Plan

Flagship Project: Aurelia Residences Sandton

5.1 Development Overview

Development Parameter	Specification
Total Residential Units	180
Number of Floors	20 (including 2 basement levels)
Gross Building Area	~28,000 sqm
Net Saleable Area	~18,500 sqm
Commercial/Retail Area	~1,800 sqm
Parking Bays	360 (2 per unit, secure underground)
Building Height	~72 metres
Site Area	~4,500 sqm

5.2 Unit Mix & Pricing Strategy

The unit mix has been carefully calibrated based on market demand analysis, competitive benchmarking, and optimal revenue maximisation modelling. The predominance of two-bedroom units (44%) reflects their broad appeal across multiple buyer segments and superior rental demand characteristics.

Figure

Chart 3 — visualised from the accompanying data.

Unit Type	Count	Size (sqm)	Avg Price/Unit (ZAR)	Total Revenue (ZAR)
1-Bedroom	60	50 – 70	R4,000,000	R240,000,000
2-Bedroom	80	80 – 120	R6,000,000	R480,000,000
3-Bedroom	30	130 – 180	R9,000,000	R270,000,000
Penthouse	10	200+	R11,000,000	R110,000,000
Total/Weighted	180	—	R6,111,111	R1,100,000,000

Note: The Gross Development Value of R950 million referenced in the executive summary reflects a conservative base case pricing assumption. The R1.1 billion figure above represents the optimistic scenario based on current market trajectories and the interest rate easing cycle. Financial projections throughout this document utilise the base case of R950 million GDV.

5.3 Architectural Design & Amenities

The architectural design brief positions Aurelia Residences as a visual landmark in the Sandton skyline, incorporating contemporary African design elements with international luxury standards. The building’s façade features floor-to-ceiling glazing with automated solar shading, creating dramatic panoramic views while optimising energy performance.

Premium Amenities

Rooftop infinity pool with panoramic Sandton skyline views and sky lounge for residents and guests.
Full-service concierge desk operating 24/7, offering hotel-style services including housekeeping, dry cleaning, restaurant reservations, and travel arrangements.
Comprehensive smart home integration including automated lighting, climate control, security systems, and voice-activated building services accessible via a dedicated Aurelia Residences mobile application.
Premium interior finishes throughout all units: engineered marble flooring, imported cabinetry, Hansgrohe bathroom fittings, Sub-Zero and Wolf kitchen appliances, and bespoke joinery.
Secure underground parking with 360 bays (two per unit), electric vehicle charging stations, and dedicated motorcycle and bicycle storage.
Ground-floor retail precinct featuring curated dining, speciality coffee, premium grocery, and lifestyle retail tenants.
State-of-the-art gymnasium with personal training studio, yoga/pilates room, and spa facility with sauna, steam room, and treatment rooms.
Executive co-working lounge with private meeting rooms, video conferencing facilities, and high-speed fibre connectivity for work-from-home professionals.
Children’s play area, pet grooming station, and landscaped garden terraces on multiple levels.
Backup power (full-building generator with 72-hour fuel capacity), water storage (municipal independence for 48+ hours), and solar photovoltaic system supplementing common area electricity consumption.

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