Frame & Field Studios Business Plan — Organisation, Rights and Compliance
The team structure, image rights and licensing terms, model and property releases, and the POPIA obligations a studio carries.
Organisation, Rights and Compliance
Jump to section
- Overview & contents
- i. Important Notice and Basis of Preparation
- 1. What Artificial Intelligence Has Taken, and What It Has Not
- 2. Executive Summary
- 3. Service Lines, Clients and Pricing
- 4. Capacity: The Shooting Day and the Editing Day
- 5. SWOT and Competitive Position
- 6. Organisation, Rights and Compliance
- 7. Financial Plan
- 8. Break-Even and Debt Service
- 9. Investment Analysis
- 10. Sensitivity and Scenario Analysis
- 11. Risk Analysis
- 12. Implementation Roadmap
- 13. Key Performance Indicators
- 14. Key Assumptions
- 15. Conclusion and Recommendation
- A. Appendix A: Consolidated Financial Summary
- B. Appendix B: Capacity, Mix and Cost Schedules
- C. Appendix C: Funding, Debt and Working Capital Schedules
- D. Appendix D: Risk Register
- E. Appendix E: Glossary
- 6.1 The team
- 6.2 Rights, licensing and personal information
6.1 The team
|
Role |
Number |
Monthly cost each |
Note |
|---|---|---|---|
|
Managing director and creative lead |
1 |
R62 000 |
Creative direction and the largest client relationships |
|
Senior photographers |
3 |
R46 000 |
|
|
Photographers |
4 |
R31 000 |
|
|
Business development |
1 |
R38 000 |
Retainer and framework agreements, not one-off briefs |
|
Producer and client services |
1 |
R34 000 |
Owns the diary; the role that delivers the utilisation assumption |
|
Retouchers and editors |
4 |
R27 500 |
The capacity constraint identified in Section 4 |
|
Studio manager and equipment |
1 |
R24 000 |
|
|
Finance and administration |
1 |
R22 000 |
|
|
Total permanent staff |
16 |
R552 000 |
Base payroll R6 624 000 a year |
|
Plus statutory contributions |
2.1% |
UIF, SDL and COIDA; total payroll R6 763 104 |
Payroll of R6 763 104 is 69.2 per cent of the cash fixed cost base. Seasonal and freelance crew — second shooters, assistants and outsourced retouchers — are costed per shooting day in the direct column rather than carried as overhead, which is what allows the studio to flex between a quiet January and a busy October.
6.2 Rights, licensing and personal information
|
Requirement |
What it covers |
Type |
|---|---|---|
|
Company and tax registration |
CIPC registration, income tax, VAT and PAYE |
Gating |
|
Copyright and licensing terms |
Copyright Act; ownership of images and scope of client licence must be contracted |
Gating |
|
POPIA compliance |
Protection of Personal Information Act; images of identifiable people are personal information |
Gating |
|
Model and property releases |
Written releases for identifiable people and private property used commercially |
Gating |
|
Professional indemnity and public liability |
Cover for delivery failure, data loss and on-location incidents |
Gating |
|
Drone operations |
Remotely piloted aircraft licence and operating certificate where aerial work is undertaken |
Gating |
|
Generated imagery governance |
Ownership, training-data provenance and indemnity where AI assets are supplied |
Ongoing |
|
Advertising disclosure |
Emerging disclosure requirements for generated imagery in advertising |
Ongoing |
|
Archive and retention policy |
Documented retention, access control and deletion of image archives |
Ongoing |
|
Labour compliance |
BCEA, national minimum wage, UIF and COIDA; freelance crew contracted correctly |
Ongoing |
|
Equipment insurance |
High-value portable equipment on location and in transit |
Ongoing |
|
Client contracting |
Scope, deliverables, usage period and territory specified in writing on every engagement |
Ongoing |
Two of these carry more weight than their position in the table suggests. Copyright and licensing terms determine what the studio actually sells: an image licensed for twelve months in South Africa is a different product from one assigned outright worldwide, and studios that fail to contract the distinction give away the second while charging for the first. And POPIA treats images of identifiable people as personal information, which makes an unmanaged image archive a compliance exposure rather than an asset.