The programme runs across four phases, sequenced so that the integrated facility is built and accredited before production ramps, and capacity expansion, export and new protein lines follow a proven, cash-generative base. The critical path runs through financial close and land acquisition → facility construction (houses, hatchery, processing, cold storage, solar) → biosecurity and welfare accreditation → first bird placements → retail listings → production ramp → full-capacity operation.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Build & launch |
Facility build; accreditation; first 400k birds; listings |
Months 0–24 |
|
Phase 2 |
Ramp & value-add |
0.9m → 1.5m birds; VAP; D2C & food service |
Months 18–42 |
|
Phase 3 |
Full capacity |
2.2m → 2.8m birds; SADC export; outgrowers |
Months 40–72 |
|
Phase 4 |
Expand & exit |
New protein lines; exit preparation |
Months 64–120 |
Analyst flagConstruction, accreditation and offtake are the critical-path risks
Three dependencies gate the plan. First, construction and commissioning of the integrated facility on time and budget, capital-intensive builds carry cost and schedule risk. Second, biosecurity and welfare accreditation, without which the premium claim and retail listings are not possible. Third, securing retail and food-service offtake fast enough to fill the built capacity. The roadmap front-loads the build and accreditation and gates house-capacity expansion on demonstrated offtake, so capital follows proven demand rather than running ahead of it.