The Company is led by its founding shareholders, whose skills span the full value chain, commercial poultry production and agribusiness, veterinary science and animal welfare, corporate strategy and fundraising, and FMCG and retail, supported by a governance framework appropriate to a capital-backed, safety-critical food business.
|
Executive |
Role |
Mandate & profile |
|---|---|---|
|
Michael van der Merwe |
Founder, Chairman & CEO |
Strategy, production & capital; 18+ yrs poultry & agribusiness |
|
Dr Sarah Ndlovu |
ED — Production & Animal Health |
Welfare, veterinary, biosecurity & quality |
|
Daniel Jacobs |
Non-Executive Director |
Corporate strategy, fundraising & expansion |
|
Emily Botha |
Independent Director |
Retail partnerships, marketing & consumer products |
Governance architecture
- A board combining the executive founders with the non-executive and independent directors, and investor-nominated directors as the capital structure introduces external stakeholders.
- An Audit & Risk committee and a dedicated Food Safety, Welfare & Biosecurity committee, the latter essential in poultry, with monthly management accounts and quarterly investor reporting.
- A delegation-of-authority framework governing capital commitments, feed procurement and hedging, offtake contracts, biosecurity decisions and related-party transactions.
- Robust food-safety (HACCP), animal-welfare and traceability governance across the operation, protecting both consumers and the premium brand.
Key-person and technical considerations
As a founder-led, technically demanding business, the plan carries key-person dependency, particularly on the production and veterinary leadership, and depends on deep technical capability in poultry production, nutrition and biosecurity. Mitigations include a documented operating and biosecurity system, a second layer of accredited production, veterinary and processing leadership recruited as the operation scales, structured succession and knowledge transfer, and retention incentives linked to production, welfare and milestone delivery. Institutionalising the founders’ technical standards into systems is both a governance safeguard and a prerequisite for scaling safely.