Red Rock Meats — Management & Organisational Structure
The Company will employ approximately 85 staff at full operational capacity (Year 3), structured as follows:
Section 8 · Business Plan
Management & Organisational Structure
The Company will employ approximately 85 staff at full operational capacity (Year 3), structured as follows:
8.1 Executive Team
| Name | Role | Qualification | Experience |
|---|---|---|---|
| Thando Marule | Chairperson & CEO | MBA (Wits), BSc Agriculture (UP) | 15+ years in agribusiness, former MD of a Mpumalanga-based agricultural cooperative; extensive networks across livestock farming and food retail |
| Sipho Groenewald | COO & Head of Operations | BTech Food Technology (TUT), Management Diploma | 12+ years in meat processing operations; former plant manager at a national processor; HACCP lead auditor qualification |
| Pieter van Aardt | CFO & Strategy | CA(SA), CFA Level II | 10+ years in finance, audit, and corporate advisory; former audit manager at a Big 4 firm; experience in food sector due diligence and financial modelling |
8.2 Advisory Board
| Advisor | Expertise | Contribution |
|---|---|---|
| Dr. Nkosazana Dlamini | Veterinary Science & Food Safety | Regulatory navigation, HACCP/FSSC advisory |
| Prof. Johan Swart | Agricultural Economics | Market analysis, livestock price risk management |
| Ms. Palesa Mokoena | Export & Trade Compliance | EU/SADC market entry strategy, trade documentation |
| Mr. David Chen | Supply Chain & Technology | Cold-chain optimisation, ERP implementation |
8.3 Organisational Structure
The Company will employ approximately 85 staff at full operational capacity (Year 3), structured as follows:
| Department | Year 1 | Year 2 | Year 3 | Year 4–5 |
|---|---|---|---|---|
| Executive Management | 3 | 3 | 3 | 3 |
| Operations / Production | 25 | 35 | 45 | 50 |
| Quality Assurance | 3 | 4 | 5 | 5 |
| Sales & Marketing | 5 | 7 | 8 | 10 |
| Finance & Administration | 4 | 5 | 6 | 6 |
| Logistics & Distribution | 5 | 8 | 10 | 12 |
| Maintenance & Engineering | 3 | 4 | 5 | 5 |
| Human Resources & Training | 2 | 2 | 3 | 3 |
| Total Headcount | 50 | 68 | 85 | 94 |
8.4 Remuneration Philosophy
Remuneration will be benchmarked to the 50th–75th percentile of the South African food manufacturing sector. The executive team will receive a combination of base salary, performance-linked bonuses (20–30% of base), and equity vesting over a 4-year period to ensure alignment with long-term shareholder value creation.
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