Titan Footwear — Implementation Roadmap
The implementation plan follows a phased approach, progressing from company establishment and infrastructure setup through to commercial production and growth. The 24-month roadmap below details critical milestones, timelines, and dependencies, structured to achieve commercial production within 9 months of project inception.
Section 11 · Business Plan
Implementation Roadmap
The implementation plan follows a phased approach, progressing from company establishment and infrastructure setup through to commercial production and growth. The 24-month roadmap below details critical milestones, timelines, and dependencies, structured to achieve commercial production within 9 months of project inception.
The implementation plan follows a phased approach, progressing from company establishment and infrastructure setup through to commercial production and growth. The 24-month roadmap below details critical milestones, timelines, and dependencies, structured to achieve commercial production within 9 months of project inception.
Figure 11.1: Implementation Roadmap — Gantt Chart showing all critical workstreams from project inception through 24 months. The vertical dashed line marks the Commercial Production Start at Month 9.
11.1 Phase 1: Foundation (Months 0–4)
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Company registration, legal structuring, shareholder agreements, and regulatory filings.
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Facility lease negotiation and execution. Architectural planning, building permit applications, and factory fit-out commencement.
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Equipment procurement with international and local suppliers. Lead times of 12–16 weeks for injection moulding and CNC equipment.
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Phase 1 recruitment: Operations Director, key production supervisors, and initial production team.
11.2 Phase 2: Build-Out (Months 4–9)
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Equipment installation, commissioning, and operator training.
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Raw material sourcing agreements finalised and initial inventory secured.
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Quality certification processes initiated with SABS and NRCS.
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Pilot production runs: 5,000–10,000 pairs for quality validation, wear testing, and process optimisation.
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Marketing and brand launch activities: brand identity, packaging, website, social media presence.
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Sales channel development: retail buyer presentations, mining company introductions, tender registration.
11.3 Phase 3: Commercial Operations (Months 9–24)
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Full commercial production commencing at Month 9 with target of 25,000 pairs per month (60% utilisation).
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Progressive ramp-up to 80% utilisation by Month 18.
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Phase 2 recruitment at Month 12 to support production scaling and expanded sales team.
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E-commerce platform launch at Month 10 with Takealot integration.
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Regional export market entry planning from Month 15 with target markets of Botswana and Namibia.
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Capacity expansion feasibility assessment initiated at Month 18 for Phase 2 growth.
11.4 Critical Path Dependencies
| Milestone | Dependency | Risk Mitigation |
|---|---|---|
| Equipment Installation | Facility fit-out completion. Equipment delivery (12–16 week lead time). | Early procurement. Parallel workstreams for fit-out and equipment delivery. |
| SABS Certification | Completed pilot production. Laboratory testing results. | Engage SABS early in design phase. Pre-certification consultations. |
| Commercial Production | Equipment commissioned. Staff trained. Raw materials secured. SABS approval. | Buffer stock of 90 days for critical materials. Cross-training of operators. |
| First B2B Contract | SABS certification. Product samples available. Wear test results. | Commence sales conversations 6 months pre-production. Free trial programme. |
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