Urban Bean Café — Location Strategy
Location is the single most important determinant of success in the café industry. Urban Bean Café employs a rigorous site-selection methodology incorporating quantitative scoring across eight criteria, each weighted by importance.
Section 6 · Business Plan
Location Strategy
Location is the single most important determinant of success in the café industry. Urban Bean Café employs a rigorous site-selection methodology incorporating quantitative scoring across eight criteria, each weighted by importance.
6.1 Site Selection Criteria
Location is the single most important determinant of success in the café industry. Urban Bean Café employs a rigorous site-selection methodology incorporating quantitative scoring across eight criteria, each weighted by importance.
| Criterion | Weight | Minimum Threshold |
|---|---|---|
| Daily Foot Traffic | 25% | 15,000+ pedestrians per day within 200m radius |
| Demographic Alignment | 20% | LSM 7–10 household density > 40% within 5km |
| Visibility & Signage | 15% | Street-front exposure with unrestricted signage rights |
| Parking & Accessibility | 10% | Minimum 20 dedicated or shared parking bays |
| Competitor Density | 10% | No direct specialty competitor within 500m |
| Rental Cost | 10% | Below R550/sqm gross; occupancy cost < 12% of revenue |
| Anchor Tenants | 5% | Major retail or corporate anchor within the same development |
| Lease Terms | 5% | 5+5 year lease with CPI-linked escalation cap of 8% |
Table 6.1: Site Selection Scoring Matrix
6.2 Target Locations
The following locations have been identified as priority candidates for the flagship outlet, based on preliminary research and site visits:
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Johannesburg: Rosebank Mall, The Zone @ Rosebank, Sandton City, Melrose Arch, 44 Stanley, Bryanston.
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Cape Town: V&A Waterfront, Cavendish Square, Cape Quarter, Kloof Street precinct, Century City.
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Pretoria: Menlyn Maine, Brooklyn Mall, The Grove.
6.3 Premises Specifications
The flagship premises will require 180–250 square metres of floor area, configured to accommodate an 80–90 square metre kitchen and coffee preparation area, 100–140 square metres of customer seating (indoor), a 20–40 square metre outdoor terrace, and 10–15 square metres for storage and back-of-house. The space will be designed by a specialist hospitality interior design firm to create distinct zones for social dining, quiet work, and quick-service takeaway.
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