Verdant Bites Co. (Pty) Ltd Business Plan › Section 2 › Company Overview

2.1 Legal Structure & Incorporation

Verdant Bites Co. (Pty) Ltd is incorporated as a private company under the Companies Act 71 of 2008 in the Republic of South Africa. The company is registered with the Companies and Intellectual Property Commission (CIPC) and maintains full compliance with South African corporate governance requirements.

2.2 Vision Statement

To become South Africa’s leading healthy fast-casual food chain, offering affordable, fresh, and customisable meals that nourish the body and delight the palate — while building a scalable, franchise-ready brand with national reach.

2.3 Mission Statement

To deliver fast, nutritious, and high-quality meals using locally sourced ingredients, leveraging technology for convenience and scalability, while creating meaningful employment and contributing to South Africa’s B-BBEE transformation objectives.

2.4 Core Values

• Freshness First: Every ingredient is prepared daily with no artificial preservatives.

• Customer Centricity: Customisation is not an add-on — it is the core experience.

• Local Pride: South African flavours, South African suppliers, South African jobs.

• Innovation: Technology-enabled ordering, AI-driven inventory management, and data-led menu development.

• Sustainability: Commitment to reducing food waste, sustainable packaging, and responsible sourcing.

2.5 Management Team

Amara Dlamini — Founder & Chief Executive Officer

Ms Dlamini holds an MBA from the University of Cape Town Graduate School of Business and a Bachelor of Commerce from the University of the Witwatersrand. She has 12 years of experience in the food and beverage industry, including senior management positions at Famous Brands and Spur Corporation. She brings deep expertise in brand development, franchise operations, and South African consumer behaviour.

Ethan Naidoo — Chief Operating Officer

Mr Naidoo is a qualified Chartered Accountant (CA(SA)) and holds a Postgraduate Diploma in Business Administration from Stellenbosch University. He has 10 years of operational and financial management experience across the hospitality sector, including roles at Tsogo Sun Hotels and The Silo Hotel Group. He will oversee daily operations, financial controls, supply chain management, and technology implementation.

Mpho Khumalo — Investor Director & Non-Executive Board Member

Mr Khumalo is a serial entrepreneur and private equity investor with a portfolio spanning food services, fintech, and renewable energy. He is a member of the Institute of Directors in Southern Africa (IoDSA) and serves on the advisory boards of three JSE-listed companies. He brings strategic guidance, governance oversight, and access to a broad investor network.

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