Wellspring Wellness Group Business Plan — Executive Summary

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Executive Summary

Wellspring Wellness Group (Pty) Ltd is a South African omnichannel health-and-wellness retailer delivering premium supplements, natural foods, functional health products, clean beauty and eco-living essentials through an integrated physical-retail and e-commerce ecosystem. The Company combines high-touch, advisory-led specialty retail with a scalable digital platform, a high-margin private-label range, and a loyalty-driven recurring-revenue model, positioning it as a category-defining wellness platform rather than a conventional health-food retailer.

The Company is raising R150 million of growth capital (R90m equity / R60m senior debt) to fund its distribution hub, e-commerce and subscription platform, private-label development, and store-network expansion. On the sponsor operating case, revenue grows at 14% per annum from R650m in FY2026 to R1,098m by FY2030, with EBITDA margin expanding from 14% to 18% as the private-label and e-commerce mix deepens.

Figure 1.1 Revenue trajectory and compound growth, FY2026–FY2030

Investment highlights

  • Defensive, structurally growing category: wellness and preventative-health spending is resilient and compounding at an estimated 7–10% per annum, underpinned by health awareness, chronic-lifestyle conditions and clean-label demand.
  • Private label is the margin engine: own-brand supplements, protein and skincare carry 45–60% gross margins versus 25–35% for branded lines, and scaling private label from ~12% to ~20% of revenue drives the gross-margin expansion.
  • Recurring, high-retention revenue: subscription wellness boxes, loyalty monetisation and B2B supply to gyms, spas and corporates create predictable, repeat cash flows.
  • Capital-efficient omnichannel model: an advisory-led store format plus a mobile-first e-commerce platform with click-and-collect and same-day metro delivery, sharing unified inventory.
  • Regional optionality: a Phase-3 runway into Namibia, Botswana, Zambia and Kenya provides SADC white-space beyond the domestic base.

The independent analytical view

This plan preserves the sponsor’s revenue and EBITDA but re-underwrites the earnings below EBITDA on a fully-loaded basis. The sponsor case provides EBITDA but no net-profit line; once componentised depreciation (~R35m–R38m per annum), cash interest on the R60m senior facility, and 27% corporate income tax are applied, re-underwritten net profit is R37m in FY2026 rising to R116m by FY2030, net margins of 5.6% rising to 10.6%, thin in the early rollout years and improving materially as the network matures and private label scales.

Key findingTwo adjustments a disciplined investor should make

Right-size the raise to genuine need, not the headline. On the sponsor’s own EBITDA, WWG is strongly cash-generative: operating cash flow substantially self-funds the store rollout. Only the ~R90m of upfront infrastructure (distribution hub, private-label capability, e-commerce platform) genuinely requires external funding. The raise is therefore set at R150m — sized to the infrastructure and buffers — rather than the R220m programme headline.

Underwrite on a lease-adjusted basis. As a store-based retailer, WWG’s true leverage is best seen through a rent-inclusive lens: fixed-charge cover (FCCR) of 1.99x minimum and lease-adjusted leverage of ~2.0x are the honest credit metrics, versus a flattering 0.56x gross debt/EBITDA. On that lens the credit remains comfortably serviceable.

Figure 1.2 Sponsor-implied vs. re-underwritten net profit

Returns summary

New equity of R90m acquires an estimated 11.4% stake at a 7.5x entry EV/EBITDA. On a five-year hold to FY2030 and an 8.0x exit multiple, the base case delivers an equity IRR of approximately 20% and a 2.4x money multiple. On a conservative flat-multiple exit (no re-rating), the IRR is still approximately 19%, a return driven by earnings growth, strong cash generation and distributions rather than multiple expansion.

R million

FY2026

FY2027

FY2028

FY2029

FY2030

Revenue

R650

R741

R845

R963

R1,098

EBITDA

R91

R111

R135

R164

R198

EBITDA margin

14%

15%

16%

17%

18%

Net profit (re-underwritten)

R37

R50

R68

R90

R116

FCCR (rent-inclusive)

1.99x

2.20x

2.41x

2.63x

2.84x

Gross debt / EBITDA

0.56x

0.38x

0.25x

0.16x

0.09x

Table 1.1 Headline financial summary (re-underwritten basis).

Transaction overview

Item

Terms

Instrument

Primary equity + senior secured debt

Total capital sought

R150m (R90m equity / R60m debt)

Use of proceeds

Distribution hub, e-commerce & subscription, private label, store rollout kick-start, working capital

Indicative equity offered

~11.4% for R90m

Entry valuation

~7.5x EV/EBITDA (R703m pre-money)

Base-case equity return

~20% IRR / 2.4x MOIC (5-yr)

Senior debt terms

7-yr amortising, 13.5%, FCCR ≥ 1.50x, R15m DSRA

Minimum FCCR / DSCR (modelled)

1.99x / 3.86x

Table 1.2 Indicative transaction overview.