This section presents the full three-statement financial plan. The methodology preserves the sponsor’s operating case for revenue and EBITDA and independently re-derives all financing and tax items to produce a defensible, bankable set of projections in which the balance sheet reconciles to zero in every year. Because the sponsor case provides EBITDA but no net-profit line, the earnings below EBITDA are newly derived here rather than restated.
13.1 Key assumptions
|
Assumption |
Basis |
|---|---|
|
Revenue |
Sponsor operating case: 14% p.a. growth, R650m→R1,098m (preserved) |
|
EBITDA margin |
Sponsor case: 14%→18% on mix shift (preserved) |
|
Gross margin |
38%→42% as private-label and e-commerce mix deepens |
|
Depreciation |
Componentised on infra + rollout base; ~R35m→R38m p.a. |
|
Senior debt |
R60m, 7-year amortising; prime + 3.0% = 13.5% |
|
Revolving facility |
Prime + 3.5% = 14.0%, backstop only |
|
Corporate tax |
27% (SA CIT) with assessed-loss carry-forward |
|
Working capital |
DSO 12d, DIO 62d, DPO 45d → ~29-day inventory-led cycle |
|
Rent |
~7% of revenue (retail leases), within opex/EBITDA |
|
Dividends |
Coverage-gated; surplus above reserve distributed |
|
Prime / repo |
10.5% / 7.0% (mid-2026) |
Table 13.1 Principal modelling assumptions.
13.2 Funding structure & sources / uses
The Company is raising R150m, comprising R90m of new equity and R60m of senior secured debt. The raise is sized to the upfront infrastructure (distribution hub, e-commerce platform and private-label capability) plus working-capital and reserve buffers, not the full R220m programme headline, because the store rollout is substantially self-funded from operating cash flow.
|
Uses of funds |
R m |
Share |
|---|---|---|
|
Distribution hub |
R40 |
27% |
|
Private label development |
R35 |
23% |
|
E-commerce platform |
R25 |
17% |
|
Working capital & inventory |
R20 |
13% |
|
DSRA & transaction costs |
R15 |
10% |
|
Store rollout kick-start |
R15 |
10% |
|
Total uses |
R150 |
100% |
Table 13.2 Detailed uses of funds.
Key findingThe raise is right-sized to genuine external need
Of the ~R220m five-year capital programme, approximately R90m of upfront infrastructure genuinely requires external funding; the remaining ~R130m store rollout is substantially self-funded from operating cash flow as the network matures. WWG therefore raises R150m, R90m equity and R60m debt, rather than the full programme headline.
This is a capital-efficient structure and a positive diligence outcome: the business funds its own expansion once the platform is in place. A disciplined investor should size the raise to the infrastructure-and-acceleration case, and treat the strong self-funding as a de-risking feature of the credit.
13.3 Projected income statement
|
R million |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
Revenue |
R650 |
R741 |
R845 |
R963 |
R1,098 |
|
Cost of goods sold |
(R403) |
(R452) |
(R507) |
(R568) |
(R637) |
|
Gross profit |
R247 |
R289 |
R338 |
R395 |
R461 |
|
Gross margin |
38.0% |
39.0% |
40.0% |
41.0% |
42.0% |
|
Operating expenses |
(R156) |
(R178) |
(R203) |
(R231) |
(R264) |
|
EBITDA |
R91 |
R111 |
R135 |
R164 |
R198 |
|
EBITDA margin |
14.0% |
15.0% |
16.0% |
17.0% |
18.0% |
|
Depreciation |
(R35) |
(R38) |
(R39) |
(R39) |
(R38) |
|
EBIT |
R56 |
R73 |
R96 |
R125 |
R160 |
|
Net interest |
(R6) |
(R4) |
(R3) |
(R2) |
(R1) |
|
Profit before tax |
R50 |
R69 |
R93 |
R123 |
R159 |
|
Tax (27%) |
(R14) |
(R19) |
(R25) |
(R33) |
(R43) |
|
Net profit (re-underwritten) |
R37 |
R50 |
R68 |
R90 |
R116 |
|
Net margin |
5.6% |
6.8% |
8.0% |
9.3% |
10.6% |
Table 13.3 Projected income statement, re-underwritten basis.
The earnings below EBITDA
The chart below isolates the key analytical layer of this plan: what falls out below EBITDA once full depreciation, cash interest and tax are applied, the earnings picture the sponsor case leaves undefined.
Key findingUnderwrite to the re-derived earnings
Applying R35m of depreciation (on the infrastructure and rollout asset base) and R6m of net interest, FY2026 re-underwritten net profit is R37m, a 5.6% net margin, thin in the early rollout years.
As the network matures, private label scales and the debt amortises, net profit rises to R116m by FY2030 (a 10.6% margin). Investors should underwrite to this re-derived profile, modest early, strengthening materially, rather than to an EBITDA-only view that omits the real cost of the rollout.
13.4 Projected balance sheet
|
R million |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
Net PP&E |
R203 |
R215 |
R216 |
R212 |
R207 |
|
Inventory |
R69 |
R77 |
R86 |
R97 |
R108 |
|
Trade receivables |
R21 |
R24 |
R28 |
R32 |
R36 |
|
Cash & equivalents |
R88 |
R84 |
R88 |
R92 |
R97 |
|
Total assets |
R381 |
R400 |
R417 |
R433 |
R448 |
|
Trade payables |
R50 |
R56 |
R63 |
R70 |
R79 |
|
Senior term debt |
R51 |
R43 |
R34 |
R26 |
R17 |
|
Revolving facility |
R0 |
R0 |
R0 |
R0 |
R0 |
|
Deferred tax |
R3 |
R6 |
R9 |
R12 |
R15 |
|
Equity |
R277 |
R296 |
R312 |
R325 |
R338 |
|
Total equity & liabilities |
R381 |
R400 |
R417 |
R433 |
R448 |
|
Balance check |
0.00 |
0.00 |
0.00 |
0.00 |
0.00 |
Table 13.4 Projected balance sheet. The balance check confirms assets equal equity plus liabilities (nil difference) in every year.
13.5 Projected cash-flow statement
|
R million |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
Cash from operations |
R74 |
R86 |
R104 |
R125 |
R149 |
|
Cash from investing |
(R58) |
(R50) |
(R40) |
(R35) |
(R33) |
|
Cash from financing |
(R9) |
(R40) |
(R60) |
(R85) |
(R112) |
|
Net change in cash |
R8 |
(R4) |
R4 |
R5 |
R5 |
|
Closing cash |
R88 |
R84 |
R88 |
R92 |
R97 |
|
Dividends paid |
R0 |
R31 |
R52 |
R76 |
R103 |
Table 13.5 Projected cash-flow statement.
StrengthStrong, self-funding cash generation
Operating cash flow comfortably covers the store rollout and debt service from the outset, allowing the senior debt to amortise on schedule while the business maintains a healthy cash reserve and begins distributions. This self-funding characteristic is the single strongest feature of the credit and a key attraction for equity investors.
13.6 Capital expenditure
|
Programme component |
R m |
Purpose |
|---|---|---|
|
Store rollout & fit-out |
130 |
National network expansion |
|
Distribution hub |
40 |
Inventory & omnichannel efficiency |
|
Private label development |
35 |
Margin expansion |
|
E-commerce platform |
25 |
Digital scaling & subscription |
|
Total programme |
230 |
— |
Table 13.6 Capital programme (infrastructure funded at close; store rollout phased and substantially self-funded). Sustaining/maintenance capex of ~2% of revenue is provisioned in addition.
13.7 Unit economics & break-even
|
Metric |
Range / basis |
|---|---|
|
Average basket size |
R280–R420 |
|
Branded gross margin |
25–35% |
|
Private-label gross margin |
45–60% |
|
Store EBITDA margin |
12–18% |
|
Online EBITDA margin |
18–25% |
|
Store payback |
24–36 months |
|
Private-label payback |
18–24 months |
|
E-commerce platform payback |
30–36 months |
Table 13.7 Unit economics and payback.
On the modelled FY2026 cost structure, the network covers its fixed costs at approximately 35% of the modelled operating level, providing meaningful downside headroom before the business becomes loss-making at the operating level. New stores are expected to reach payback within 24–36 months and private-label lines within 18–24 months.
13.8 Debt service, coverage & the retail lens
|
Coverage metric |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
CFADS (R m) |
R64 |
R78 |
R93 |
R111 |
R133 |
|
Debt service (R m) |
R17 |
R16 |
R14 |
R13 |
R12 |
|
DSCR |
3.86x |
5.02x |
6.48x |
8.42x |
10.97x |
|
EBITDAR / fixed charges (FCCR) |
1.99x |
2.20x |
2.41x |
2.63x |
2.84x |
|
Gross debt / EBITDA |
0.56x |
0.38x |
0.25x |
0.16x |
0.09x |
|
Lease-adjusted leverage |
2.04x |
1.85x |
1.70x |
1.57x |
1.46x |
Table 13.8 Debt-service and fixed-charge coverage. Proposed covenants: FCCR ≥ 1.50x (min modelled 1.99x); lease-adjusted leverage ≤ 3.0x; plus a R15m debt-service reserve.
Key findingRead the leverage through a rent-inclusive lens
For a store-based retailer, gross debt/EBITDA of 0.56x flatters the true picture because it ignores lease obligations. Capitalising rent, lease-adjusted leverage is ~2.0x in FY2026, falling to ~1.5x by FY2030, the honest retail credit metric.
On that rent-inclusive basis, fixed-charge cover of 1.99x minimum (rising to 2.84x) demonstrates the business comfortably covers rent, interest and scheduled amortisation together. This is the metric lenders to retailers should anchor on, and it is comfortably within an investment-grade-style range.
13.9 Scenario & sensitivity analysis
|
Scenario |
Assumptions |
FY2030 revenue |
FY2030 EBITDA |
|---|---|---|---|
|
Upside |
+5% revenue, +1pp margin |
R1153m |
R219m |
|
Base |
Sponsor operating case |
R1098m |
R198m |
|
Downside |
−8% revenue, −2pp margin |
R1010m |
R162m |
Table 13.9 Scenario summary.
Analyst flagThe plan is most exposed to margin and revenue
Net profit is most sensitive to gross margin and revenue, and secondarily to private-label mix and occupancy (rent) cost, consistent with the risk register. Interest-rate sensitivity is modest given the low leverage. Diligence should concentrate on the durability of the margin mix-shift and the competitive response of the mass pharmacy chains.
13.10 Downside stress test
The downside scenario applies an 8% revenue shortfall and a 2-percentage-point margin compression, a simultaneous demand-and-margin shock of the kind flagged as the dominant risk. The table re-derives fixed-charge cover under this stress, holding the debt schedule constant. The key lender question is whether rent, interest and amortisation remain covered; they do.
|
Downside (R m) |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
Revenue |
R598 |
R682 |
R777 |
R886 |
R1,010 |
|
EBITDA (downside) |
R72 |
R89 |
R109 |
R133 |
R162 |
|
EBITDAR (rent-incl.) |
R117 |
R141 |
R168 |
R200 |
R239 |
|
Fixed charges |
R62 |
R67 |
R74 |
R81 |
R89 |
|
FCCR (downside) |
1.68x |
1.86x |
2.05x |
2.25x |
2.43x |
Table 13.10 Downside stress test — fixed-charge cover under a combined revenue and margin shock.
StrengthThe structure survives the stress case
Even under a simultaneous 8% revenue miss and 2pp margin compression, modelled fixed-charge cover remains above 1.0x throughout and comfortably so in the later years. Combined with the R15m DSRA, the maintained cash floor and the modest debt quantum, the credit does not breach its coverage covenant even in the downside, the core reason the debt is bankable notwithstanding the conservative earnings view.
13.11 Base-case KPI dashboard
|
KPI |
FY2026 |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
|---|---|---|---|---|---|
|
Revenue growth |
— |
14% |
14% |
14% |
14% |
|
Gross margin |
38.0% |
39.0% |
40.0% |
41.0% |
42.0% |
|
EBITDA margin |
14.0% |
15.0% |
16.0% |
17.0% |
18.0% |
|
Net margin |
5.6% |
6.8% |
8.0% |
9.3% |
10.6% |
|
Private-label share |
12% |
14% |
16% |
18% |
20% |
|
Store count |
30 |
42 |
54 |
66 |
78 |
|
FCCR (rent-incl.) |
1.99x |
2.20x |
2.41x |
2.63x |
2.84x |
|
Cash conversion (CFO/EBITDA) |
82% |
77% |
77% |
76% |
76% |
Table 13.11 Base-case key performance indicators.
13.12 Returns & valuation
New equity of R90m is modelled to acquire an approximately 11.4% stake at a 7.5x entry EV/EBITDA (pre-money equity value of ~R703m). The returns below assume a five-year hold to FY2030.
|
Returns metric |
Base (8.0x exit) |
Conservative (flat 7.5x exit) |
|---|---|---|
|
Equity IRR (5-yr) |
20% |
19% |
|
Money multiple (MOIC) |
2.4x |
2.3x |
|
Exit equity value |
R1661m |
R1562m |
|
Investor exit proceeds |
R189m |
R178m |
Table 13.12 Equity returns under base and conservative exit assumptions.
Key findingReturns are earnings-driven, with multiple as upside
The base-case ~20% IRR assumes a modest re-rating from a 7.5x entry to an 8.0x exit. Stripping out any re-rating, the IRR is still ~19%, so the return is driven primarily by earnings growth, strong cash generation and distributions, not multiple expansion.
Equity investors should treat the exit multiple as the key upside swing factor and satisfy themselves on comparable multiples for scaled, private-label-rich wellness retail. Returns also depend on delivery of the margin mix-shift, which the private-label and e-commerce programme underpins.
13.13 Store-cohort economics
The store network is the largest single revenue channel, and its economics drive the blended margin trajectory. New stores follow a maturation curve: a modest first-year contribution during ramp, break-even at the store level within 12–18 months, and full maturity by 24–36 months. Because the plan rolls out stores steadily rather than all at once, the network always contains a mix of maturing and mature stores, which is why the blended EBITDA margin climbs gradually rather than stepping up.
|
Store maturity |
Revenue vs mature |
Store EBITDA margin |
Status |
|---|---|---|---|
|
Year 1 (ramp) |
55–70% |
Low / near break-even |
Building footfall & advisory base |
|
Year 2 (maturing) |
80–90% |
Approaching target |
Loyalty & subscription building |
|
Year 3+ (mature) |
100% |
12–18% |
Full productivity |
Table 13.13 Illustrative store-cohort maturation.
Analyst flagThe margin glide depends on rollout discipline
The smooth 14%→18% EBITDA-margin path assumes new stores mature on schedule and the rollout pace is matched to the network’s ability to absorb it. An over-fast rollout would load the network with immature, margin-dilutive stores and depress early EBITDA below the plan; too slow would forgo growth. Disciplined, FCCR-gated site selection and a matched rollout cadence are therefore central to delivering the modelled margin curve, and a key diligence and monitoring focus.