AgriFeed Holdings — Products, Services & Value Proposition
The product portfolio across compound feed, concentrates, premixes and specialty nutrition, the technical-services offering and the AgriFeed value proposition.
Section 6 · Business Plan
Products, Services & Value Proposition
The product portfolio across compound feed, concentrates, premixes and specialty nutrition, the technical-services offering and the AgriFeed value proposition.
6.1 Product Architecture
AgriFeed will manufacture a comprehensive portfolio of compound feeds
across the four major species categories — poultry, ruminants, pigs, and
aquaculture — segmented by life-stage and production system. The Phase 1
product catalogue covers 47 SKUs at launch, expanding to 78 SKUs by Year
3 as aquaculture and specialty feeds are added. Mill design enables both
pelleted (3–6 mm), crumbled (broiler starter), and mash (layer) formats
with rapid changeovers between SKUs to maximise throughput.
| Category | Sub-segment | Format | Key Specification |
|---|---|---|---|
| Poultry — Broiler | Starter / Grower / Finisher | Crumble / Pellet 3 mm | ME 12.6–13.4 MJ/kg; CP 18–22% |
| Poultry — Layer | Pre-lay / Layer Phase 1, 2, 3 | Mash / Pellet | Ca 3.8–4.4%; ME 11.4 MJ/kg |
| Poultry — Breeder | Parent stock; rooster | Pellet / Mash | Custom amino acid balancing |
| Ruminants — Dairy | Dry / High / Mid / Low yield | Pellet 6 mm | ME 11.5–12.2 MJ/kg; CP 16–19% |
| Ruminants — Beef/Feedlot | Backgrounder; Finisher | Pellet 6 mm; Meal | TDN 70–82% |
| Ruminants — Sheep / Goat | Lamb starter; ewe lactation | Pellet 4 mm | Specific calcium & sulphur balance |
| Pigs | Creep / Grower / Sow lactation | Pellet 3 mm | Lysine-balanced; phytase-rich |
| Aquaculture (Y3+) | Tilapia; trout; catfish | Floating / sinking pellet | 32–40% CP; high-density pellet |
| Concentrates & Premix | Macros + micros for on-farm mix | Mash 50/100 kg | Custom premix to spec |
6.2 Value Proposition
AgriFeed’s value proposition is built on three concrete and
measurable promises to the customer.
1. Better birds and animals. AgriFeed’s technical
platform targets a broiler feed-conversion ratio (FCR) of 1.55 kg feed
per kg gain at 35 days, materially better than the South African
industry average of approximately 1.65, delivering customers a typical
4–7% reduction in feed cost per kilogram of meat produced.
2. Consistency and traceability. Every batch is
traceable end-to-end via a digital batch passport linked to ingredient
lot numbers, mill sensor data, lab quality results, and load dispatch
records. Bagged-product retail customers can scan a QR code to view the
formulation date, key analytical parameters, and best-before.
3. Productivity, not just product. Each commercial
customer receives access to a dedicated Technical Advisor who conducts
quarterly on-farm performance audits, ration reviews, and access to the
AgriFeed digital benchmarking tool that compares their FCR, growth rate,
and mortality against an anonymised peer cohort.
6.3 Service Layer
- On-farm feed trials — controlled comparative trials measuring
growth, FCR, mortality, and economic impact, typically 4–8
weeks. - Bespoke ration design — for customers above 2,000 t/yr, fully
customised rations using the customer’s own raw-material sources where
attractive. - Quality assurance lab access — at-cost analytical lab access for
customers needing pre-mix, ingredient, or finished-product
testing. - AgriFeed Grow — emerging-farmer training, bagged-feed discounts,
and micro-credit facilitation (Section 5). - Digital dashboards — customer-facing data on consumption,
delivery cycle, and animal performance.
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of AgriFeed Holdings (Pty) Ltd.