Sparkle Lane Business Plan — Site Selection
The criteria that decide whether a wash site works: traffic, visibility, water and drainage, rent and what disqualifies a location.
Site Selection
Jump to section
- Overview & contents
- i. Important Notice
- 1. Executive Summary
- 2. The Competitive Problem
- 3. Water: Compliance First, Saving Second
- 4. The Subscription Model
- 5. SWOT and Competitive Position
- 6. The Site and the Offer
- 7. Site Selection
- 8. Unit Economics
- 9. The Rollout and Its Gates
- 10. Funding
- 11. People and Operations
- 12. Compliance and Permits
- 13. Financial Projections
- 14. Break-Even
- 15. Sensitivity and Scenarios
- 16. Risk Management
- 17. Implementation Timeline
- 18. Returns
- 19. Key Performance Indicators
- 20. Key Assumptions
- 21. Conclusion
- A. Appendix A: Consolidated Financial Summary
- B. Appendix B: Site Capital Schedule
- C. Appendix C: Funding and Debt Schedules
- D. Appendix D: Risk Register
- E. Appendix E: Glossary
|
Criterion |
Target |
Why |
|---|---|---|
|
Zoning |
Confirmed in writing before any commitment |
Many residential areas do not permit a commercial car wash. This is a binary constraint |
|
Water and drainage |
Municipal connection adequate for the recycling plant; stormwater separation possible |
Retrofitting compliant drainage into an unsuitable site is prohibitively expensive |
|
Rent as a share of projected revenue |
Under 16%, absolute ceiling 20% |
Modelled at 20.8% of mature revenue. Car washes need space, and space in a good location is expensive |
|
Dwell opportunity |
Adjacent to a shopping centre, office node or gym |
Customers leave a vehicle for 40 to 90 minutes. Somewhere to go while waiting converts a maybe into a yes |
|
Visibility and access |
On a route already travelled, with easy in and out |
Car washing is an impulse and convenience purchase |
|
Security |
Enclosed, controlled, camera-covered |
Customers are handing over a vehicle and their keys. Perceived security is part of the product |
The rent criterion deserves particular attention because the plan sits above its own target. Rent runs at 20.8 per cent of mature site revenue against a stated ceiling of 20 per cent, which reflects the dwell and visibility requirements above: the sites that satisfy those criteria are expensive, and a cheaper site that fails them will not reach the modelled throughput. The trade is deliberate, but it means rent negotiation at each lease is worth more to this business than almost any operating improvement available afterwards.