Velocity Auto Restore — Operations Strategy
The operations strategy — the hub-and-satellite operating model, the phased rollout across Gauteng, the coastal metros and regional optionality, the repair workflow and the operational KPIs.
Section 9 · Business Plan
Operations Strategy
The operations strategy — the hub-and-satellite operating model, the phased rollout across Gauteng, the coastal metros and regional optionality, the repair workflow and the operational KPIs.
9.1 Operating Model: Hub-and-Satellite
Velocity operates a hub-and-satellite model. Regional hubs house
capital-intensive equipment — spray booths, chassis-alignment jigs,
paint laboratories and ADAS calibration — and serve as centres of
excellence. Satellite and fleet-focused centres handle intake,
assessment, lighter repairs and customer interface, feeding structural
and paint work to the hubs. This concentrates expensive equipment where
utilisation can be maximised while extending geographic reach and
customer convenience.
9.2 Phased Rollout
9.2.1 Phase 1 (Years 1–2): Gauteng foundation
| Location | Type |
|---|---|
| Johannesburg North | Flagship repair hub |
| Pretoria | Satellite repair centre |
| East Rand | Fleet-focused facility |
Table 9.1 — Phase 1 initial facilities.
Phase 1 establishes the flagship hub and two supporting sites in the
highest-density vehicle market, proves the operating model, secures
initial insurer approvals and reaches operational break-even.
9.2.2 Phase 2 (Years 3–4): Coastal metro expansion
Expansion into the major coastal metros — Cape Town, Durban and Port
Elizabeth — replicating the proven hub model and extending insurer and
fleet relationships nationally.
9.2.3 Phase 3 (Year 5): Regional optionality
Selective expansion into SADC markets — Botswana, Namibia and Zambia
— leveraging cross-border logistics corridors and mining-fleet
relationships, beginning with a single cross-border pilot hub.
9.3 The Repair Workflow
A standardised, digitally tracked repair workflow underpins quality
consistency and turnaround predictability across every site:
- Intake & digital assessment — vehicle received, photographed
and assessed; estimate generated. - Insurer/customer approval — estimate submitted via digital
portal; authorisation obtained. - Parts procurement — parts ordered through centralised procurement
platform. - Disassembly & repair — structural, panel and mechanical
repair to OEM standard. - Paint & refinish — colour-matched spray and clear-coat in
controlled booth. - Reassembly, QA & calibration — reassembly, ADAS calibration
and quality inspection. - Valet & handover — final detail, digital proof of work and
customer handover.
9.4 Operational KPIs
| KPI | Definition | Target |
|---|---|---|
| Key-to-key turnaround | Days from intake to handover | Below industry average |
| First-time-right rate | Repairs requiring no rework | >95% |
| Bay utilisation | Productive bay-hours / available | >80% at steady state |
| Estimate accuracy | Final vs initial estimate variance | Within tight tolerance |
| Customer satisfaction (CSI) | Post-repair survey score | Top-quartile |
| Insurer scorecard | Composite insurer performance rating | Panel-leading |
Table 9.2 — Core operational key performance indicators.
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of Velocity Auto Restore Group (Pty) Ltd.