Africa Green Energy Holdings — Marketing, Offtake and Sales Strategy
The offtake and sales strategy across utility, corporate PPA and wheeling markets, the contracting approach, pricing and the route to revenue certainty.
Section 7 · Business Plan
Marketing, Offtake and Sales Strategy
The offtake and sales strategy across utility, corporate PPA and wheeling markets, the contracting approach, pricing and the route to revenue certainty.
7.1 Offtake Strategy Overview
In the renewable-energy IPP business, the offtake contract — the
Power Purchase Agreement — is the single most important commercial
document. It defines the price, volume, tenor, indexation, currency, and
credit-enhancement mechanism for the contracted revenue stream that, in
turn, underpins every project-finance lending decision. AGEH approaches
offtake strategy with the same level of rigour, dedicated origination
capacity, and senior-leadership engagement that competitors apply to
capital raising.
7.2 Government / Regulated Offtake (60% of Revenue)
7.2.1 REIPPPP Participation Strategy
AGEH intends to bid 300 MW into REIPPPP Bid Window 8 (anticipated
tender Q3 2027) and 100 MW into REIPPPP Bid Window 9 (anticipated Q3
2028). The Company has selected its sites, secured land options, and
commissioned independent resource assessments, environmental impact
assessments, and grid-connection studies in advance of these timelines
to ensure full bid readiness. Specifically, the Company’s BW8 bid will
target:
- 180 MW of solar PV in the Northern Cape (Garona substation),
targeting a clearing tariff in the ZAR 0.49 to 0.54 per kWh
range. - 120 MW of wind in the Eastern Cape (Coega corridor), targeting a
clearing tariff in the ZAR 0.49 to 0.55 per kWh range.
7.2.2 BESIPPPP Strategy
AGEH intends to participate in BESIPPPP Bid Window 3, anticipated for
tender in mid-2026. The Company’s bid will combine its two 50 MW battery
storage units (totalling 100 MW / 400 MWh) and is structured to meet or
exceed the minimum technical and BEE thresholds.
7.3 Corporate PPA Strategy (35% of Revenue)
AGEH’s corporate PPA pipeline is being constructed via three parallel
origination channels:
- Strategic relationship-driven origination — direct engagement
with senior leadership at South Africa’s largest electricity consumers
(mining, retail, manufacturing, data centres). - Anchor offtake from existing investors — leveraging the supplier
networks of AGEH’s strategic equity partner. - Aggregator partnerships — collaboration with licensed power
traders such as Discovery Green, Etana Energy, and SOLA Group.
AGEH targets the following corporate-PPA portfolio composition at
steady state:
| Sector | Target Capacity | Indicative Tariff | Typical Tenor |
|---|---|---|---|
| Mining | 120 MW | ZAR 0.85 – 1.05 / kWh | 15 years |
| Data Centres | 60 MW | ZAR 0.90 – 1.10 / kWh | 12-15 years |
| Manufacturing/Industry | 50 MW | ZAR 0.80 – 1.00 / kWh | 10-12 years |
| Retail / Logistics | 30 MW | ZAR 0.95 – 1.15 / kWh | 10 years |
| Total Corporate PPAs | 260 MW | Blended ~R0.95 | 12.5 yr avg |
7.4 Pricing Strategy
AGEH’s pricing strategy reflects a careful balance between
win-probability in competitive auctions and adequate equity returns. For
REIPPPP bids, the Company targets bid tariffs within 5% of the lowest
BW7 clearing levels, providing a comfortable margin to cover
construction-cost variability and OEM warranty uplift. For corporate
PPAs, AGEH targets a 35% to 50% discount to the prevailing Eskom
Megaflex tariff for the relevant customer’s voltage class — a level that
is highly attractive to customers while preserving project equity IRR in
the 18% to 24% range. All tariffs include South African CPI
indexation.
7.5 Brand and Stakeholder Communications
AGEH’s brand strategy is anchored in three pillars: Trust
(institutional-grade governance), Inclusion (genuine BEE and community
participation), and Impact (measurable climate and development
outcomes). The Company maintains an active communications programme that
includes quarterly investor letters, an annual ESG and Sustainability
Report (aligned with the GRI, SASB, and TCFD frameworks), regular media
engagement, project-area community road-shows, and continuous regulatory
dialogue with NERSA, the DEE, and NTCSA.
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of Africa Green Energy Holdings (Pty) Ltd.