Continental Auto Exports — Products & Services

CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.

Continental Auto Exports (Pty) Ltd Business PlanSection 4 › Products & Services

Section 4 · Business Plan

Products & Services

CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.

4.1 Core Product Offering

CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.

4.1.1 Vehicle Categories

Category Examples Avg. Unit Price (USD) Target Margin
Luxury SUVs BMW X3/X5, Mercedes GLC/GLE $42,000 – $68,000 18–22%
Pickup Trucks Ford Ranger, Toyota Hilux $28,000 – $45,000 20–25%
Crossovers VW Tiguan, Toyota RAV4 $24,000 – $38,000 18–20%
Specialty Vehicles Custom builds, armoured vehicles $55,000 – $120,000 25–30%
Certified Pre-Owned Multi-brand, 2–3 year old $18,000 – $42,000 22–28%

4.2 Value-Added Services

  • Vehicle Inspection & Certification: Comprehensive 150-point inspection programme ensuring mechanical, cosmetic, and safety compliance prior to export

  • US Compliance Modifications: Engineering modifications to meet US DOT Federal Motor Vehicle Safety Standards (FMVSS) and EPA emission requirements, including lighting, instrumentation, and catalytic converter upgrades

  • End-to-End Logistics: Full logistics management from factory gate to US port of entry, including inland transport, port handling, ocean freight, US customs clearance, and final mile delivery

  • Documentation & Customs: Complete export/import documentation including certificates of origin, EPA declarations, DOT conformity letters, and AGOA compliance certificates

  • Warranty Facilitation: Coordination with OEM warranty programmes to ensure continued coverage for exported vehicles in the US market

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