Continental Auto Exports — Products & Services
CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.
Section 4 · Business Plan
Products & Services
CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.
4.1 Core Product Offering
CAE’s core business is the sourcing, compliance preparation, and export of vehicles from South Africa to the United States. The company operates as a specialist export trading house, adding value through compliance engineering, logistics coordination, and market access.
4.1.1 Vehicle Categories
| Category | Examples | Avg. Unit Price (USD) | Target Margin |
|---|---|---|---|
| Luxury SUVs | BMW X3/X5, Mercedes GLC/GLE | $42,000 – $68,000 | 18–22% |
| Pickup Trucks | Ford Ranger, Toyota Hilux | $28,000 – $45,000 | 20–25% |
| Crossovers | VW Tiguan, Toyota RAV4 | $24,000 – $38,000 | 18–20% |
| Specialty Vehicles | Custom builds, armoured vehicles | $55,000 – $120,000 | 25–30% |
| Certified Pre-Owned | Multi-brand, 2–3 year old | $18,000 – $42,000 | 22–28% |
4.2 Value-Added Services
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Vehicle Inspection & Certification: Comprehensive 150-point inspection programme ensuring mechanical, cosmetic, and safety compliance prior to export
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US Compliance Modifications: Engineering modifications to meet US DOT Federal Motor Vehicle Safety Standards (FMVSS) and EPA emission requirements, including lighting, instrumentation, and catalytic converter upgrades
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End-to-End Logistics: Full logistics management from factory gate to US port of entry, including inland transport, port handling, ocean freight, US customs clearance, and final mile delivery
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Documentation & Customs: Complete export/import documentation including certificates of origin, EPA declarations, DOT conformity letters, and AGOA compliance certificates
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Warranty Facilitation: Coordination with OEM warranty programmes to ensure continued coverage for exported vehicles in the US market
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