Kasi Crisps — Company Overview

Section 2 · Business Plan

Company Overview

2.1 Legal Structure & Formation

Kasi Crisps (Pty) Ltd will be incorporated as a private company under the South African Companies Act, 2008. The company will maintain its registered office in Johannesburg, Gauteng, with the manufacturing facility situated within the Ekurhuleni Special Economic Zone. The entity is structured to accommodate both equity investors and institutional lenders, with a clear corporate governance framework from inception.

The founding team has secured provisional site allocation within the SEZ and completed preliminary environmental impact assessments in compliance with the National Environmental Management Act (NEMA). The B-BBEE ownership structure is designed to achieve a Level 2 contributor status, enhancing competitiveness in procurement from major retail chains.

2.2 Vision, Mission & Values

Vision: To become Southern Africa’s most trusted and
innovative potato chips brand, celebrating local flavours while setting
new benchmarks in snack food quality and sustainability.

Mission: To manufacture world-class potato chips
using locally sourced ingredients, advanced production technology, and
sustainable practices—delivering exceptional value to consumers,
communities, and shareholders.

2.3 Founding Team

The founding team combines deep expertise across food manufacturing, retail distribution, financial management, and agricultural supply chains:

Name & Title	Background	Relevant Experience
Thabo Mokoena Chief Executive Officer	MBA (Wits Business School) BSc Food Science (UP)	18 years in FMCG, former GM at Tiger Brands snack division. Led R200M+ product launches.
Naledi Dlamini Chief Operations Officer	BEng Industrial (Stellenbosch) Six Sigma Black Belt	15 years in food manufacturing operations. Former plant manager at PepsiCo SA (Simba).
Pieter van der Merwe Chief Financial Officer	CA(SA), CFA Charterholder BCom Hons (UCT)	20 years in corporate finance and private equity. Former investment director at Ethos Private Equity.
Lindiwe Nkosi Head of Sales & Marketing	BCom Marketing (UKZN) Digital Marketing Cert.	12 years in FMCG sales and brand management. Former national sales manager at Pioneer Foods.
Dr. James Okonkwo Head of Quality & R&D	PhD Food Technology (CPUT) FSSC 22000 Lead Auditor	14 years in food science R&D. Holds 3 patents in snack food flavour technology.

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