KotaVille (Kota Street Sandwich Company) Business Plan › Section 2 › Company Description

2.1 Legal Structure

KotaVille will be incorporated as a private company (Pty) Ltd under the Companies Act 71 of 2008 of the Republic of South Africa. The company will be registered with the Companies and Intellectual Properties Commission (CIPC) and will maintain full compliance with all applicable tax, labour, health, and regulatory requirements.

2.2 Vision

To become South Africa’s leading branded kota chain, making the nation’s most iconic street food accessible, consistent, and celebrated — from township corners to shopping malls, taxi ranks to university campuses.

2.3 Mission

To honour the kota’s township heritage by delivering authentic, generously filled, hygienic, and affordable street sandwiches through a modern, technology-enabled, community-driven business model that creates jobs, develops skills, and generates lasting value for our investors, employees, and communities.

2.4 Core Values

• Authenticity: We respect the kota’s roots — every recipe is tested and approved by the communities that created them

• Generosity: Overfilling, not underfilling — value-for-money is non-negotiable

• Ubuntu: Community first — local hiring, local sourcing, local reinvestment

• Hustle: Street-food speed with corporate discipline

• Cleanliness: Township flavour, clinical hygiene — exceeding formal restaurant standards

• Innovation: Respecting tradition while constantly exploring new fillings, formats, and channels

2.5 Business Objectives

Short-term (Year 1)

• Launch flagship unit in Soweto with ZAR 2.4 million revenue target

• Achieve daily volume of 250+ kotas by Month 6

• Secure partnerships with Mr D Food, Uber Eats, and Bolt Food

• Build Instagram/TikTok following to 15,000+ in 12 months

• Establish supplier agreements for all core ingredients

Medium-term (Years 2–3)

• Open 3 additional units (total 4 operational units)

• Scale revenue to ZAR 8.2 million with 19% EBITDA margin

• Develop franchise operations manual and pilot licensing model

• Achieve break-even at unit level within 10 months per new outlet

Long-term (Years 4–5)

• Reach 5 company-owned units generating ZAR 18.0 million annual revenue

• Launch franchise programme with first 5–10 franchise agreements

• Expand to Cape Town, Durban, and Pretoria markets

• Achieve 23% EBITDA margin and 52% IRR for equity investors

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