KotaVille (Kota Street Sandwich Company) Business Plan › Section 6 › Products and Services

6.1 Core Menu — The KotaVille Range

KotaVille’s menu is structured around four tiers, catering to diverse customer preferences and price sensitivities while maintaining the authentic kota identity. All kotas are prepared using a freshly baked quarter-loaf, hollowed to create maximum filling capacity, and served with KotaVille’s signature sauces.

Tier 1: Classic Kotas (ZAR 30–40)

• The Original — Chips, polony, atchar, tomato sauce (R30)

• Russian Roll — Chips, Russian sausage, cheese, mustard (R35)

• Cheese & Chips — Double cheese, chips, KotaVille sauce (R32)

• Viennas Deluxe — Chips, viennas, onion rings, relish (R38)

Tier 2: Premium Kotas (ZAR 42–58)

• The Soweto Special — Chips, Russian, polony, cheese, egg, atchar (R48)

• Skhambane — Chips, mince, cheese, fried egg, chilli sauce (R52)

• Township BBQ — Grilled chicken strips, chips, coleslaw, BBQ sauce (R55)

• Mogodu Monday — Tripe filling, chips, chakalaka (R50, Mon special)

Tier 3: Signature Kotas (ZAR 60–80)

• The Boss Kota — Steak strips, chips, cheese, mushroom sauce, onion rings (R75)

• Prawn Gatsby Kota — Prawns, chips, peri-peri sauce, lettuce (R80)

• Brisket & Chakalaka — Slow-smoked brisket, chips, chakalaka, cheddar (R78)

• Veggie Power — Grilled halloumi, roasted veg, chips, hummus (R62)

Tier 4: Combos and Extras

• Kota Combo — Any Classic Kota + 500ml cold drink (R42–R52)

• Student Deal — Classic Kota + chips refill + drink (R45)

• Party Platter — 6 Mini Kotas (assorted) for sharing (R165)

• Add-ons: Extra cheese (R8), Fried egg (R7), Bacon (R15), Extra Russian (R12)

6.2 Beverages

• Cold drinks (Coca-Cola range): 500ml (R15), 1L (R22)

• Fresh juices: Orange, mango, guava (R18–R25)

• Iced teas and flavoured waters (R15–R20)

• Mageu and Amahewu (traditional fermented beverages) (R12–R18)

6.3 Additional Revenue Services

Catering and Bulk Orders

Corporate and event catering for office lunches, parties, community events, and celebrations. Minimum order of 20 kotas with bulk pricing from ZAR 35 per kota. Catering revenue is projected at 13% of total revenue by Year 3.

KotaVille Merchandise

Branded merchandise including caps, t-shirts, hoodies, and aprons featuring KotaVille’s distinctive township-inspired branding. Merchandise serves dual purposes: incremental revenue and walking brand advertisements.

6.4 Revenue Stream Breakdown

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