PetroStation SA — Management and Organisation
Figure 8.1: PetroStation SA Organisational Structure
Section 8 · Business Plan
Management and Organisation
Figure 8.1: PetroStation SA Organisational Structure
8.1 Organisational Structure
Figure 8.1: PetroStation SA Organisational Structure
8.2 Staffing Plan
| Position | Headcount | Monthly Cost (ZAR) | Annual Cost (ZAR) |
|---|---|---|---|
| Owner / Director | 1 | R 25,000 | R 300,000 |
| Station Manager | 1 | R 22,000 | R 264,000 |
| Assistant Manager | 1 | R 16,000 | R 192,000 |
| Forecourt Attendants | 8 | R 48,000 | R 576,000 |
| Convenience Store Staff | 4 | R 24,000 | R 288,000 |
| Car Wash Operators | 3 | R 15,000 | R 180,000 |
| Cashiers | 2 | R 12,000 | R 144,000 |
| Admin / Bookkeeper (P/T) | 1 | R 8,000 | R 96,000 |
| Maintenance Technician | 1 | R 10,000 | R 120,000 |
| Security Guards (Contract) | 4 | R 28,000 | R 336,000 |
| Cleaning Staff | 2 | R 10,000 | R 120,000 |
| TOTAL | 28 | R 218,000 | R 2,616,000 |
Table 8.1: Year 1 Staffing Plan
Total annual staff costs of R2,616,000 represent approximately 5.0% of Year 1 revenue, within the industry benchmark of 4% to 7% for fuel service stations. Forecourt attendants work in shifts covering the 24-hour operation, with 3 attendants per shift during peak hours and 2 during off-peak. MIBCO wage determinations for Sector 5 (fuel retailers) are applied, with the October 2025 wage settlement incorporated into cost projections.
8.3 Human Resource Policies and Labour Relations
PetroStation SA will comply with all applicable labour legislation, including the Basic Conditions of Employment Act, the Labour Relations Act, and the Motor Industry Bargaining Council (MIBCO) sectoral determination for Sector 5 (fuel retailers). The October 2025 MIBCO wage settlement has been incorporated into all staffing cost projections. Key HR policies include:
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Shift Scheduling: Three shift rotations covering the 24/7 forecourt operation, with shift premiums for night work (18:00-06:00) and Sunday/public holiday work as prescribed by MIBCO
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Performance Management: Monthly individual performance reviews tied to key metrics including customer satisfaction scores, fuel dispensing accuracy, shrinkage prevention, and upselling conversion rates
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Training and Development: Comprehensive induction programme covering safety protocols, fuel product knowledge, customer service, emergency response, and hazardous materials handling. Ongoing skills development investment budgeted at 1.5% of payroll
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Career Progression: Structured career paths from forecourt attendant to shift supervisor, assistant manager, and station manager, with internal promotion as the preferred succession mechanism
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Employee Wellness: Partnership with an employee assistance programme (EAP) provider, basic medical aid support, and annual health screening for employees exposed to fuel vapours
8.4 Management Information and Reporting
The station manager will produce and submit the following management reports to the owner-director on a defined schedule:
| Report | Frequency | Key Contents |
|---|---|---|
| Daily Flash Report | Daily | Fuel volumes by product, dip readings, meter readings, cash reconciliation, convenience store sales |
| Wetstock Reconciliation | Weekly | Tank-by-tank volumetric reconciliation, variance analysis, loss identification |
| P and L Summary | Monthly | Revenue by category, gross margin analysis, opex detail, comparison to budget |
| HSE Report | Monthly | Safety incidents, near-misses, environmental monitoring results, inspection findings |
| Staff Performance | Monthly | Attendance, productivity metrics, customer complaints, training completed |
| Inventory Report | Monthly | Convenience store stock take, slow movers, shrinkage analysis, reorder recommendations |
| Cash Flow Forecast | Monthly | 30-day rolling cash flow projection, supplier payment schedule, loan servicing status |
| Strategic Review | Quarterly | Market conditions, competitive analysis, capex requirements, growth opportunities |
Table 8.2: Management Reporting Framework
8.5 Succession Planning
Given the 24/7 operational demands of a fuel service station, robust succession planning is critical. The owner-director will implement a structured succession framework that identifies and develops at least two internal candidates capable of assuming the station manager role within 18 months of opening. The assistant manager position is specifically designed as a training ground for station manager succession. Additionally, the oil company franchise partner typically provides regional operational support, including emergency management cover, training resources, and relief management during extended absences.
8.6 Site Selection Criteria and Analysis
The selection of an optimal site is arguably the single most important determinant of a fuel station’s long-term commercial success. PetroStation SA will apply a rigorous site evaluation methodology incorporating the following criteria, weighted by their relative importance to projected fuel throughput:
| Criterion | Weight | Assessment Approach | Target Threshold |
|---|---|---|---|
| Average Daily Traffic (ADT) | 25% | Traffic count survey (7-day automated) | Minimum 15,000 vehicles/day |
| Road Type and Configuration | 20% | Access and egress feasibility analysis | Arterial road with turning bays |
| Visibility and Frontage | 15% | Site inspection and visibility study | Minimum 60m road frontage |
| Catchment Demographics | 10% | Geodemographic profiling (LSM analysis) | LSM 5-9 concentration within 3km |
| Competitive Density | 10% | Mapping of all stations within 5km | Maximum 5 competing stations |
| Commercial Vehicle Traffic | 10% | Freight corridor analysis | N-route or provincial arterial |
| Land Size and Zoning | 5% | Municipal records and surveyor report | Minimum 2,500 sqm, zoned for service station |
| Environmental Sensitivity | 5% | Desktop EIA screening | No wetlands, aquifers, or heritage sites |
Table 8.3: Site Selection Scoring Matrix
The oil company franchise partner will conduct its own independent site evaluation using proprietary forecasting models. Kalibrate, the leading global fuel retail analytics firm, has surveyed and developed throughput models for more than 5,000 of South Africa’s 6,000+ service stations. The franchise partner’s approval of the proposed site is a precondition for the franchise agreement and provides additional validation of the site’s commercial viability.
8.7 Construction and Commissioning
Construction will be managed by a specialist fuel station construction contractor approved by the franchise oil company. The construction programme is estimated at 6 to 8 months from site handover to practical completion. The following construction methodology will be applied:
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Phase 1 – Site Preparation (Weeks 1-4): Clearing, earthworks, soil compaction testing, and foundation preparation. Installation of construction site security, temporary fencing, and environmental protection measures including stormwater management and spill containment
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Phase 2 – Underground Works (Weeks 4-10): Excavation and preparation of tank pits, installation of double-skinned fibreglass reinforced underground storage tanks with interstitial monitoring, piping and containment sumps, and backfilling with approved material. Concrete foundation pouring for pump islands, canopy columns, and building slabs
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Phase 3 – Above-ground Construction (Weeks 8-18): Building construction for convenience store, office, and ablution facilities. Erection of steel canopy structure. Paving of forecourt, driveways, and parking areas with heavy-duty interlocking pavers rated for commercial vehicle traffic
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Phase 4 – Equipment Installation (Weeks 16-22): Installation and calibration of fuel dispensing equipment, automated tank gauging system, car wash equipment, POS terminals, CCTV, electrical systems, fire suppression, and signage
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Phase 5 – Commissioning and Testing (Weeks 22-26): System integration testing, pressure testing of all pipework, dispensing calibration verification, POS system commissioning, CCTV and security system testing, fire safety inspection, and final environmental compliance check
Total estimated construction cost is R10,300,000 inclusive of civil works, underground installations, building construction, and canopy, but excluding equipment (covered separately in the equipment schedule).
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