The programme runs across three phases over 84 months, sequenced so that a proven, profitable Gauteng base precedes the Series A, regional expansion and product diversification. The critical path runs through facility lease and fit-out → food-safety accreditation → product formulation and launch → sales-agent recruitment and first customers → commercial launch → customer-base build → Series A → regional and product expansion → export and innovation.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Launch (Gauteng) |
Facility & HACCP; 45 products; 300 customers |
Months 0–30 |
|
Phase 2 |
Scale (national) |
Series A; 120 products; regional warehouses; private-label |
Months 24–48 |
|
Phase 3 |
Diversify |
Export; bakery & functional lines; innovation centre |
Months 48–84 |
Analyst flagAccreditation, customer acquisition and the Series A are the critical-path items
Three dependencies gate the plan. First, food-safety (HACCP) accreditation, without which a food-grade manufacturer cannot credibly sell, a condition of launch. Second, customer acquisition through the sales-agent network, the pace of which drives the whole ramp. Third, the Series A raise, gated on demonstrated Phase-1 traction, which funds the national and product expansion. The roadmap sequences these so that capital and expansion follow proof, accreditation and a profitable base before scaling, and demonstrated traction before the Series A.