Market sizing follows a top-down structure cross-checked against customer economics. The total addressable market, South Africa’s seasoning, spices and related food-ingredients market, runs to several billion rand. The serviceable addressable market, comprising the B2B seasoning, sauces and technical-consulting spend that PFSA can realistically reach among butcheries, processors, food-service and manufacturers, is estimated at roughly R750 million. The serviceable obtainable market, the Company’s Year-5 revenue of R91 million, is a small share of that.
NoteDemand is not the binding constraint — customer acquisition is
Because Year-5 revenue is a small share of the serviceable market, the binding constraint on growth is not demand but the Company’s own execution, acquiring and retaining customers through the sales-agent network, delivering consistent quality and service, and building the brand and product range. Market risk is therefore predominantly customer-acquisition, competition and input-cost risk, addressed in Sections 9, 10 and 18.
Bottom-up cross-check — customers and range
The revenue reconciles bottom-up against customers and products. The plan builds from roughly 120 commercial customers and 45 products in Year 1 toward 600 customers and 180 products by Year 5, deepening wallet share per customer as the range expands and customers adopt more of the portfolio. Because food ingredients are consumable and repeat-purchased, each retained customer generates recurring revenue, so the model compounds as the customer base and product range grow together.
