The Company is led by its four founding shareholders, whose skills span the full value chain, FMCG and food manufacturing, food science and product development, sales and distribution, and corporate finance, supported by a governance framework appropriate to a capital-backed, safety-critical food business.
|
Executive |
Role |
Mandate & profile |
|---|---|---|
|
Jonathan van Heerden |
Founder & CEO |
Strategy, commercial & capital; 15+ yrs FMCG & food manufacturing |
|
Dr Naledi Maseko |
Technical Director |
Food science, R&D, QA & new-product development |
|
Warren Jacobs |
Commercial Director |
Sales, distribution, customer acquisition & partnerships |
|
Catherine Pretorius |
Independent Non-Executive Director |
Corporate finance, governance & oversight |
Governance architecture
- A board combining the executive founders with the independent non-executive director and investor-nominated directors as the seed and Series A rounds introduce external stakeholders.
- An Audit & Risk committee and a dedicated Food Safety & Quality committee, the latter essential in a food-grade manufacturer, with monthly management accounts and quarterly investor reporting.
- A delegation-of-authority framework governing capital commitments, raw-material procurement, pricing, custom-development agreements and related-party transactions.
- Robust food-safety (HACCP), traceability and quality-management governance across the operation, protecting customers, the brand and regulatory standing.
Key-person and technical considerations
As a founder-led, technically demanding business, the plan carries key-person dependency, particularly on the technical and commercial leadership, and depends on deep food-science and formulation capability. Mitigations include documenting formulations, processes and quality systems, building a second layer of technical, production and sales leadership as the business scales, structured succession and knowledge transfer, protecting proprietary formulations as intellectual property, and retention incentives linked to milestone delivery. Institutionalising the founders’ technical and commercial expertise into systems and documented IP is both a governance safeguard and a prerequisite for scaling.