PrintCore Solutions Business Plan › Section 7 › Products, Services & Customer Segments

7.1 Product Portfolio

7.1.1 Commercial Printing

PrintCore’s commercial printing offering covers the full range of
corporate and marketing collateral, including multi-page brochures and
catalogues, annual reports, corporate stationery, training and
educational materials, direct-mail campaigns, point-of-sale and retail
communications, and tabletop publications. Output is produced on
full-colour B1 or B2 sheet-fed offset for medium-to-large runs, or on
toner-based digital production presses for short runs and personalised
work. Standard formats include up to 70 × 100 cm sheet size, paper
weights 60–400 gsm, and full bleed capability.

7.1.2 Packaging & Labels

PrintCore will produce a range of folding cartons, point-of-purchase
displays, sleeves, wraps, and pressure-sensitive labels primarily
targeting the FMCG, beverage, personal care, and pharmaceutical
end-markets. The packaging line will support full-colour CMYK plus up to
two spot colours, foiling, embossing, varnishing, and die-cutting in a
single integrated production flow. Substrates include cartonboard from
200 gsm to 600 gsm, label stocks, and selected flexible packaging
materials. Pharmaceutical packaging will be produced in a dedicated
GMP-compliant section with serialisation capability from Year 2.

7.1.3 Large-Format Printing

Wide-format inkjet production supports outdoor and indoor advertising
including billboards, building wraps, banners, vehicle branding,
exhibition graphics, retail displays, and architectural signage.
Equipment will support up to 5-metre roll widths, water-based and
UV-curable inks for indoor and outdoor use, and substrates ranging from
paper and vinyl to fabric, mesh, and rigid panel materials.

7.1.4 Managed Print Services

PrintCore’s MPS offering is targeted at mid-market and large
corporate clients with significant in-house print volumes (typically
100,000+ pages per month). The service combines on-site or near-site
managed devices, consolidated billing on a per-page basis, automated
supplies replenishment, and SLA-backed maintenance. The MPS contract
structure typically delivers 20–30% cost savings to the client versus
their pre-contract baseline while providing PrintCore with a 36–60 month
contracted revenue stream.

7.2 Customer Segmentation

PrintCore’s customer base at maturity (Year 3) is expected to
comprise the following segment mix:

Figure 5

Corporate (Banking, Telecoms, Insurance) — 32%

Large-cap corporates and listed entities with significant ongoing
print procurement budgets. Buying centres are typically procurement
teams with marketing and finance stakeholders. Sales cycles are 6–12
months but contracts are typically 24–36 months in duration with
predictable recurring volume. Account size targets: ZAR 1.5–4 million
annually.

Government & State Entities — 22%

National departments, provincial governments, state-owned
enterprises, and municipalities. Procurement is governed by the Public
Finance Management Act and accessed through the Central Supplier
Database (CSD) and individual tender publications. Margins are tighter
than commercial work but volumes are predictable and creditworthiness is
high. Target: 4–6 active contracts contributing R 12–15 million annually
by Year 3.

FMCG & Retail Chains — 25%

Fast-moving consumer goods producers and retail chain operators.
Demand is concentrated in packaging and retail communications. Contracts
are typically 12–24 months with annual rate reviews and seasonal peak
loading. Target accounts include national supermarket groups, dairy
producers, packaged food manufacturers, and personal-care brands.

Advertising Agencies — 11%

Creative and full-service advertising agencies serving as procurement
intermediaries for their corporate clients. Although individual agency
margins can be lower than direct-corporate work, agencies provide volume
aggregation and a low-cost-of-acquisition channel. Target: 8–10 agency
partners by Year 3.

SADC Export — 6%

Direct sales into Botswana, Namibia, and Zambia for FMCG packaging,
retail communications, and large-format work. Initial market entry
through a freight-and-forward partner with later evaluation of a
sales-only presence in Botswana.

SME & Walk-in — 4%

Small and medium business clients accessing the digital ordering
portal for print-on-demand work. Although individually small, this
segment is high-margin, fast-cycle, and useful for filling production
capacity. The portal supports automated quoting, online proofing, and
credit-card payment.

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