Urban Grill Burgers — Management Team & Advisory Board

The success of Urban Grill Burgers will be driven by a founding team with deep expertise in food service operations, brand development, and financial management. The team’s complementary skill sets ensure comprehensive coverage of all critical business functions.

Urban Grill Burgers (Pty) Ltd Business PlanSection 18 › Management Team & Advisory Board

Section 18 · Business Plan

Management Team & Advisory Board

The success of Urban Grill Burgers will be driven by a founding team with deep expertise in food service operations, brand development, and financial management. The team’s complementary skill sets ensure comprehensive coverage of all critical business functions.

18.1 Founding Team

The success of Urban Grill Burgers will be driven by a founding team with deep expertise in food service operations, brand development, and financial management. The team’s complementary skill sets ensure comprehensive coverage of all critical business functions.

Managing Director / CEO

The Managing Director brings 15 years of experience in the South African hospitality and food service industry, having held senior management positions at two of the country’s leading restaurant groups. Their track record includes launching three successful restaurant concepts, managing multi-unit operations with combined annual revenue exceeding ZAR 50 million, and leading teams of 100+ staff. They hold an MBA from the University of Cape Town’s Graduate School of Business and a Diploma in Hospitality Management.

Head Chef / Culinary Director

The Head Chef is a classically trained culinary professional with 12 years of kitchen experience across fine dining and fast-casual environments. Their expertise includes menu development for high-volume operations, kitchen workflow optimisation, and food cost management. They have completed advanced training in HACCP food safety management and hold certifications from the South African Chefs Association.

Chief Financial Officer / Finance Director

The CFO is a qualified Chartered Accountant (CA(SA)) with 10 years of experience in corporate finance, including 5 years specialising in the food and beverage sector. Their expertise spans financial modelling, fundraising, tax structuring, and investor relations.

18.2 Advisory Board

The company will establish a three-member advisory board comprising industry experts who will provide strategic guidance on a quarterly basis. The advisory board members will bring expertise in franchise development, supply chain optimisation, and digital marketing strategy. Each advisor will receive a nominal annual retainer and will have the option to convert their advisory fees into equity at a pre-agreed valuation upon the next funding round.

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