VisionCare Eye Clinic — Implementation Roadmap & Milestones
The implementation roadmap and key milestones from incorporation and fit-out to clinic launch and multi-site scale-up.
Section 8 · Business Plan
Implementation Roadmap & Milestones
The implementation roadmap and key milestones from incorporation and fit-out to clinic launch and multi-site scale-up.
VisionCare’s implementation plan spans a 36-month horizon from
project inception (Month 0) to full Phase 2 operations and the launch of
a second site (Month 36). The plan is organised in five phases with
explicit dependencies, resource allocations, and measurable milestones.
The Gantt chart below visualises the sequence and duration of all
critical-path activities.
8.1 Phase 1 — Foundation (Months 0–3)
The foundation phase establishes the legal, financial, and regulatory
scaffolding required before any physical build-out can commence.
- Month 0: Incorporate VisionCare Eye Clinic (Pty)
Ltd; open business banking; register with SARS for income tax, VAT,
PAYE, and UIF. - Months 0–2: HPCSA practice registrations for
each clinical professional; application for facility and practitioner
practice code numbers through PCNS. - Months 0–3: Finalise capital raising — equity
subscription agreements with investor(s), debt facility agreement with
banking partner, disbursement into project bank account. - Months 1–3: Premises identification,
commercial-lease negotiation, and signature of a five-year lease with
tenant-improvement allowance and option to renew.
Phase 1 Critical Dependencies & Risks
HPCSA practice registration timelines are historically unpredictable.
Mitigation: all applications are submitted in parallel in Month 0, with
a buffer of eight weeks built into the sequence before Phase 2
commencement. Capital raising depends on investor subscription; the
lease commitment in Month 3 is conditional upon capital
availability.
8.2 Phase 2 — Build-Out (Months 3–8)
- Months 3–5: Architectural and interior design
finalised against clinical-flow requirements; construction tender
issued; contractor appointed. - Months 3–5: Equipment procurement process —
global vendor RFPs issued, orders placed with 12–16 week delivery lead
times for large-ticket items (OCT, phacoemulsification unit). - Months 4–6: EMR and practice-management system
implementation, including integration with diagnostic devices via DICOM
and real-time medical-scheme claim switching. - Months 5–7: Recruitment and on-boarding of
clinical staff: optometrists, nurses, dispensing optician, and support
staff. Medical-scheme contracting applications submitted in
parallel.
8.3 Phase 3 — Launch Preparation (Months 6–9)
- Months 6–8: Staff training and
standard-operating-procedure rollout across all clinical pathways and
administrative workflows; dry-run patient journey simulations. - Months 5–8: Marketing campaign — website launch,
Google Business Profile, initial content publication, pre-booking drive
targeting 500 patients in the opening month. - Month 9: Grand opening event; soft-launch Month
7 (invited patients only) followed by commercial opening in Month
9.
8.4 Phase 4 — Operations & Ramp (Months 9–24)
- Months 9–24: Revenue ramp-up from ~300 patients
in Month 9 to ~900 patients/month by Month 24, driven by scheme-network
listings, referral-channel activation, and local marketing. - Months 9–15: Corporate contract sign-up
programme — target of 8 signed corporate clients by Month 18,
contributing R1.1 million annualised revenue. - Month 20 (Base Case): EBITDA break-even
milestone achieved. From this point forward the Company is self-funding
and no further external capital is required for Phase 1
operations.
8.5 Phase 5 — Expansion (Months 15–36)
- Months 15–21: Phase 2 planning — recruitment of
Chief Medical Officer / lead ophthalmologist; surgical theatre design
and compliance certification preparation. - Months 20–24: Surgical suite construction,
theatre commissioning, and Department of Health inspection. - Month 24: Ophthalmology service launch —
cataract surgery and minor procedures operational. - Months 30–34: Second-site feasibility study and
site selection; capital-raising for expansion (may leverage Phase 1 cash
flow plus modest new debt). - Month 36: Second branch opens, commencing the
multi-site phase of the business.
8.6 Key Milestones & KPI Dashboard
| Milestone | Target Month | Success Criterion | Owner |
|---|---|---|---|
| Company incorporation | M0 | CIPC registration certificate issued | CEO |
| Capital fully raised | M3 | R 8.30M in project bank account | CEO + CFO |
| Premises lease signed | M3 | 5-year lease with tenant improvements | Ops Manager |
| Equipment installed & commissioned | M7 | 100% of Phase 1 equipment operational | Ops Manager |
| Top-6 scheme contracts signed | M12 | Contracts with Discovery, Bonitas, Momentum, GEMS, Medihelp, Fedhealth | CEO |
| Clinical launch | M9 | First 500 patients seen within 30 days | CMO / Head of Optometry |
| Monthly run-rate of 750 patients | M15 | Consistent over 3 consecutive months | All |
| Corporate contracts — 8 signed | M18 | R1.1M annualised revenue | BD / Marketing |
| EBITDA break-even | M20 | Monthly EBITDA positive sustainably | CFO |
| Surgical service launch | M24 | First 10 cataract cases completed without adverse events | CMO |
| Second site site-selection complete | M34 | Lease offer accepted, funding secured | CEO + Board |
| Second site opens | M36 | Commercial operations commence | All |
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of VisionCare Eye Clinic (Pty) Ltd.