Kalahari Crown Exports — Products & Revenue Streams

The revenue architecture, the production-volume build, the revenue by crop and the seasonality and year-round supply underpinning the revenue plan.

Section 7 · Business Plan

Products & Revenue Streams

The revenue architecture, the production-volume build, the revenue by crop and the seasonality and year-round supply underpinning the revenue plan.

The Company generates revenue across three tiers — primary
fresh-fruit exports, secondary and value-added products, and ancillary
services — producing a diversified income profile that matures as
orchards reach full bearing and infrastructure is commissioned.

6.1 Revenue Architecture

Primary — fresh fruit exports: table grapes,
citrus, apples, cherries and dates sold to international retailers and
distributors. This is the dominant revenue stream.
Secondary — nuts, melons & processing:
pecans, watermelons, local retail fruit sales, juice-grade fruit and
by-product processing.
Ancillary — services: cold-storage rental,
third-party logistics, export-agency commissions, farming consulting and
nursery operations.

6.2 Production Volume Build

Production scales as planted area expands and orchards mature. The
table below sets out projected production volumes by crop (tonnes),
reflecting conservative per-hectare yields and crop-specific maturation
curves.

Crop (tonnes)	Y1	Y2	Y3	Y4	Y5	Y6	Y7
Table Grapes	576	2,808	5,928	9,024	11,664	13,824	15,600
Citrus	288	2,178	6,804	14,508	22,464	29,970	35,793
Dates	12	108	396	922	1,663	2,460	3,236
Apples	330	2,156	6,050	11,550	16,830	21,197	24,750
Cherries	20	148	458	911	1,419	1,881	2,255
Pecans	8	63	207	448	734	1,014	1,242
Watermelon	3,060	5,700	7,600	8,800	9,600	10,200	10,600

Figure 5.

Figure 5. Planted area under production by crop, Years 1–7 (hectares).

6.3 Revenue by Crop

Translating volumes at conservative, escalating export realisations
produces the farming-revenue build shown below. Table grapes and citrus
anchor early cash flows, while cherries, dates and pecans contribute
increasing high-margin value as they mature.

Figure 6.

Figure 6. Farming revenue composition by crop, Years 1–7 (ZAR millions).

Revenue by crop (Rm)	Y1	Y2	Y3	Y4	Y5	Y6	Y7
Table Grapes	24	124	277	445	607	759	903
Citrus	4	31	102	230	376	529	666
Dates	1	8	30	74	140	219	303
Apples	6	39	115	231	354	471	580
Cherries	3	22	71	150	246	344	435
Pecans	1	6	22	50	86	126	163
Watermelon	20	39	55	67	77	87	95

6.4 Seasonality & Year-Round Supply

Crop and regional diversification deliberately staggers harvest and
export windows, smoothing cash flow, optimising packhouse and cold-store
utilisation, and enabling near year-round retailer supply — a key
requirement of premium accounts.

Figure 7.

Figure 7. Indicative counter-seasonal harvest and export windows by crop.

Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of Kalahari Crown Exports (Pty) Ltd.