Greenfields Poultry Feed — Company Overview
Greenfields Poultry Feed Manufacturing (Pty) Ltd is a proposed private company to be incorporated under the Companies Act 71 of 2008 in South Africa. The company will specialise in the formulation, production, and distribution of scientifically balanced poultry feed products, including starter,…
Section 2 · Business Plan
Company Overview
Greenfields Poultry Feed Manufacturing (Pty) Ltd is a proposed private company to be incorporated under the Companies Act 71 of 2008 in South Africa. The company will specialise in the formulation, production, and distribution of scientifically balanced poultry feed products, including starter,…
2.1 Business Description
Greenfields Poultry Feed Manufacturing (Pty) Ltd is a proposed private company to be incorporated under the Companies Act 71 of 2008 in South Africa. The company will specialise in the formulation, production, and distribution of scientifically balanced poultry feed products, including starter, grower, finisher, and layer feeds in mash, pellet, and crumble forms.
The company will operate from a purpose-built manufacturing facility situated in the Bronkhorstspruit Industrial Park, approximately 60 km east of Pretoria. This location offers excellent logistical access to raw material suppliers in the Free State and Mpumalanga maize belt, as well as proximity to the largest concentration of poultry farming operations in the country.
2.2 Vision, Mission & Values
poultry feed manufacturer, recognised for product quality, nutritional
innovation, and commitment to developing the emerging farming
sector.
priced, scientifically formulated poultry feed that optimises feed
conversion ratios, supports biosecurity objectives, and enables poultry
farmers of all sizes to achieve sustainable profitability.
Core Values
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Quality Excellence — Consistent, traceable, laboratory-tested feed in every batch.
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Innovation — Continuous improvement of formulations using latest nutritional science.
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Transformation — Active support for B-BBEE, emerging farmer development, and skills transfer.
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Sustainability — Responsible sourcing, waste minimisation, and environmental stewardship.
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Integrity — Transparent business practices and ethical stakeholder engagement.
2.3 Legal Structure & Ownership
The company will be structured as a private company (Pty) Ltd with the following initial shareholding:
| Shareholder | Ownership % | Classification | Role |
|---|---|---|---|
| Mokoena Family Trust | 35% | Black-owned (B-BBEE) | Managing Director |
| AgriVenture Capital (Pty) Ltd | 25% | Institutional Investor | Board Member |
| Dr. Lindiwe Nkosi | 15% | Black Female | Technical Director |
| J.P. van der Merwe | 15% | White Male | Operations Director |
| Employee Share Trust | 10% | B-BBEE (Workers) | Staff Benefit |
This ownership structure achieves Level 2 B-BBEE contributor status, with 60% black ownership including 15% black female ownership and 10% employee ownership through the Employee Share Ownership Programme (ESOP). This positioning is critical for securing government procurement contracts and supply agreements with transformation-conscious corporate clients.
2.4 Management Team
The management team combines deep industry experience in animal nutrition, manufacturing operations, and agribusiness finance:
| Name | Position | Qualifications & Experience |
|---|---|---|
| Mr. Thabo Mokoena | Managing Director | MBA (Wits), 15 years in agribusiness management, former GM at a regional feed company |
| Dr. Lindiwe Nkosi | Technical Director | PhD Animal Nutrition (UP), 12 years formulation experience, published researcher |
| Mr. J.P. van der Merwe | Operations Director | B.Eng Mechanical (Stellenbosch), 18 years feed mill engineering and operations |
| Ms. Palesa Dlamini | Finance Manager | CA(SA), 10 years in agricultural finance, former analyst at Land Bank |
| Mr. Willem Botha | Sales & Marketing Manager | B.Com Marketing (UJ), 8 years in animal feed and agricultural input sales |
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