Greenfields Poultry Feed — Products and Services
Greenfields will manufacture a comprehensive range of poultry feed products formulated to meet the nutritional requirements of all production stages. All products will comply with the Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act (Act 36 of 1947) and AFMA quality…
Section 5 · Business Plan
Products and Services
Greenfields will manufacture a comprehensive range of poultry feed products formulated to meet the nutritional requirements of all production stages. All products will comply with the Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act (Act 36 of 1947) and AFMA quality…
5.1 Product Range
Greenfields will manufacture a comprehensive range of poultry feed products formulated to meet the nutritional requirements of all production stages. All products will comply with the Fertilizers, Farm Feeds, Agricultural Remedies and Stock Remedies Act (Act 36 of 1947) and AFMA quality standards.
5.1.1 Broiler Feed Range
| Product | Protein % | Energy (MJ/kg) | Form | Application |
|---|---|---|---|---|
| Broiler Pre-Starter | 23% | 12.8 | Crumble | Day 1-7 |
| Broiler Starter | 22% | 12.5 | Crumble/Pellet | Day 8-21 |
| Broiler Grower | 20% | 13.0 | Pellet | Day 22-35 |
| Broiler Finisher | 18% | 13.2 | Pellet | Day 36-42 |
| Broiler Post-Finisher | 17% | 13.4 | Pellet | Day 42+ |
5.1.2 Layer Feed Range
| Product | Protein % | Calcium % | Form | Application |
|---|---|---|---|---|
| Layer Pullet Starter | 20% | 1.0% | Mash/Crumble | 0-6 weeks |
| Layer Pullet Grower | 16% | 1.0% | Mash | 6-12 weeks |
| Layer Pullet Developer | 15% | 1.2% | Mash | 12-18 weeks |
| Layer Pre-Lay | 17% | 2.5% | Mash | 18-20 weeks |
| Layer Production Feed | 17% | 3.8% | Mash | 20+ weeks |
5.1.3 Breeder Feed Range
Specialised breeder feeds for both broiler breeders and layer breeders, formulated with enhanced vitamin E, selenium, and trace mineral profiles to optimise fertility, hatchability, and chick quality. Available in mash and pellet forms.
5.2 Value-Added Services
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On-Farm Technical Advisory: Qualified nutritionists providing feed management guidance, feed conversion monitoring, and mortality analysis.
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Custom Formulation Service: Bespoke feed formulations tailored to specific breed requirements, seasonal conditions, or particular production objectives.
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Farmer Training Workshops: Quarterly workshops on feed management, biosecurity, and poultry husbandry for emerging farmers — conducted in partnership with the Department of Agriculture.
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Laboratory Analysis: In-house feed quality testing with certificates of analysis for every batch, plus raw material testing services available to customers.
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Delivery and Logistics: Direct-to-farm delivery service within a 250 km radius using company-owned and contracted vehicles.
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Flexible Packaging: Available in 10 kg, 25 kg, and 50 kg bags for smallholder farmers, as well as bulk delivery (5-30 ton loads) for commercial operations.
5.3 Raw Materials & Ingredients
The primary raw materials used in poultry feed manufacturing include:
| Ingredient | Share of Feed | Primary Source | Price Sensitivity |
|---|---|---|---|
| Yellow Maize | 55-65% | Free State, Mpumalanga | High (commodity) |
| Soybean Meal / Full-Fat Soy | 15-25% | Mpumalanga, imports | High (commodity) |
| Sunflower Oilcake | 5-8% | Local crushers | Medium |
| Limestone & Phosphates | 2-4% | Mining sector | Low |
| Vitamin/Mineral Premixes | 1-2% | Imported/local blenders | Medium |
| Feed Additives (Enzymes, etc.) | <1% | Imported | Medium-High |
| Fish Meal | 2-5% | Coastal processors | Medium |
South Africa’s animal feed industry is generally self-sufficient in grain supply, with established domestic maize and soybean production. The country produced over 16 million tons of maize in the 2024/25 season. Local grain sourcing and established rail and road networks reduce landed raw material costs compared with many regional peers, particularly those dependent on imported soybean meal and premixes.
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