Karoo Golden Fields Poultry — Production Model
The farm will follow free-range poultry production standards as defined by the South African Poultry Association, with production processes designed for maximum animal welfare, biosecurity, and operational efficiency.
Section 10 · Business Plan
Production Model
The farm will follow free-range poultry production standards as defined by the South African Poultry Association, with production processes designed for maximum animal welfare, biosecurity, and operational efficiency.
Scaling to a medium-term target of 300,000 free-range birds per annum under high animal-welfare standards.
The farm will follow free-range poultry production standards as defined by the South African Poultry Association, with production processes designed for maximum animal welfare, biosecurity, and operational efficiency.
10.1 Production Capacity
| Parameter | Detail |
|---|---|
| Starter Chicks per Cycle | 10,000 |
| Production Cycles per Year | 12 (one per month) |
| Annual Production (Year 1) | 120,000 birds |
| Mortality Rate Assumption | 5% |
| Net Saleable Birds (Year 1) | 114,000 birds |
| Average Dressed Weight | 1.8–2.2 kg |
| Growth Cycle Duration | 42–56 days (free-range) |
| Target Production (Year 5) | 300,000 birds |
10.2 Production Process
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Chick Sourcing: Day-old chicks procured from SAPA-certified hatcheries (e.g., Astral or National Chick) with genetic lines selected for free-range suitability.
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Brooding Phase (Days 1–21): Indoor brooding in climate-controlled housing with heat lamps, starter feed, and continuous veterinary monitoring. Vaccination protocols administered per SAPA guidelines.
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Free-Range Phase (Days 22–56): Birds transition to outdoor paddocks with access to natural grazing, supplementary feed stations, and shelter structures. Minimum outdoor space of 1 square metre per bird.
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Harvesting and Processing: Birds transported to a certified poultry abattoir for processing under HACCP and SAMIC protocols. Dressed birds chilled to 0–4°C within 2 hours of slaughter.
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Packaging and Distribution: Products vacuum-sealed or tray-packed under the Karoo Golden Fields brand, with full batch traceability. Cold-chain distribution via refrigerated vehicles.
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