Karoo Golden Fields Poultry — Products and Services
Karoo Golden Fields Poultry will offer a diversified product range to maximise revenue per bird and cater to different market segments.
Section 8 · Business Plan
Products and Services
Karoo Golden Fields Poultry will offer a diversified product range to maximise revenue per bird and cater to different market segments.
Karoo Golden Fields Poultry will offer a diversified product range to maximise revenue per bird and cater to different market segments.
8.1 Product Range
| Product Category | Description | Target Market | Price Range |
|---|---|---|---|
| Whole Free-Range Chickens | 1.8–2.2 kg dressed weight | Retail, Direct | R85–R110 per bird |
| Portion Cuts | Breasts, thighs, drumsticks, wings | Retail, Hospitality | R70–R160/kg |
| Premium Marinated Range | Peri-peri, lemon herb, Karoo spice | Retail, Butcheries | R90–R180/kg |
| Farm-Branded Packaged | Vacuum-sealed branded packs | Retail, Online | Premium pricing |
8.2 Quality Standards
All products will be produced in accordance with South African Bureau of Standards (SABS) food safety requirements, SAPA free-range certification standards, and Hazard Analysis Critical Control Point (HACCP) protocols. The company will pursue South African Meat Industry Company (SAMIC) certification and will maintain full traceability from hatchery to consumer.
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