Marula Majesty’s portfolio is organised into six divisions that ascend the value curve from bulk raw material to premium branded consumer goods. Early revenue is weighted toward B2B oil and ingredients, which can be commercialised quickly and fund the ramp; over the plan the mix shifts decisively toward higher-margin branded lines.

Division 1 — Premium oil extraction (B2B)

Cold-pressed, cosmetic-grade marula oil produced to international specification at a plant with 250,000 litres of annual capacity. Customers include international cosmetic manufacturers, luxury skincare brands, pharmaceutical companies and ingredient distributors. This division anchors early cash flow and establishes quality credentials with global buyers.

Division 2 — Luxury skincare (Marula Majesty Skin™)

A premium branded range: anti-ageing face oil, facial serum, cleansing oil, moisturiser, body butter, hair oil, shampoo, conditioner and lip balm. This is the highest-margin division and the primary engine of long-term brand equity, positioned as “the luxury marula brand of Africa.”

Division 3 — Wellness & nutraceuticals (Wellness™)

Marula capsules, antioxidant supplements, seed-protein powder, herbal teas and functional drink mixes, leveraging the fruit’s exceptional vitamin C and antioxidant profile for the fast-growing health and wellness market.

Division 4 — Gourmet foods (Gourmet™)

Marula juice, fruit concentrate, organic jam, syrup, chutney, purée and dried marula snacks for premium retail and food-service channels, monetising the fruit pulp alongside the kernel oil and improving whole-fruit utilisation.

Division 5 — Functional beverages (Beverages™)

Sparkling beverages, craft gin, marula cider, vinegar and ready-to-drink wellness drinks, a category with proven consumer appeal (as demonstrated by Amarula) and attractive margins.

Division 6 — B2B botanical ingredients

Cosmetic oils, fruit powders, natural extracts, food concentrates, seed protein and botanical ingredients sold to industrial and consumer-goods manufacturers, maximising utilisation of every fraction of the fruit in line with the Company’s zero-waste philosophy.

Division economics

The divisions differ markedly in gross margin and capital intensity. B2B oil and ingredients convert supply into cash quickly at moderate margin; branded skincare and wellness carry the highest margins but require brand investment; gourmet and beverages monetise the pulp and broaden the portfolio. The blended gross margin rises from 45% to 55% over the plan as the branded mix grows.