The Company’s social impact is central to both its mission and its competitive positioning. By organising a fragmented, informal harvesting economy into a fair, traceable supply chain, Marula Majesty converts an underused natural resource into durable rural livelihoods.
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10,000 Seasonal harvesters |
65% Female workforce |
1,500 Indirect jobs |
500 Youth trained / year |
Community partnership model
Fruit is sourced through community cooperatives, women’s organisations, traditional authorities and smallholder farmers under transparent, Fairtrade-aligned pricing. Payment terms, quality standards and collection logistics are designed to maximise income retention at the community level, and community-ownership initiatives give harvesting communities a direct stake in the Company’s success.
Expected outcomes
- 350 permanent employees across sourcing, processing, manufacturing and administration.
- 10,000 seasonal harvesters earning supplementary income during the collection season.
- 1,500 indirect jobs across logistics, packaging, services and the broader local economy.
- A 65% female workforce, reflecting the traditionally female-led nature of marula harvesting and processing.
- 500 youth trained annually in agro-processing, quality and enterprise skills.
NoteImpact claims must be measured, not asserted
To sustain premium positioning and satisfy impact investors, the Company should track and independently verify jobs created, income delivered to communities, gender ratios and training outcomes against baseline. A monitoring-and-evaluation function is budgeted within administration and reported annually.