The programme runs across four phases over 60 months, sequenced so that a proven flagship and central kitchen precede the multi-city rollout, and franchising, retail and regional expansion follow a stable domestic base. The critical path runs through flagship commissioning → catering and delivery build → multi-city restaurants → franchise and retail launch → regional expansion.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase 1 |
Flagship & platform |
Flagship opens; central kitchen & HACCP; catering & delivery launch |
Months 0–18 |
|
Phase 2 |
Multi-city |
Pretoria, Cape Town & Durban restaurants; three-city footprint |
Months 14–30 |
|
Phase 3 |
Franchise & retail |
Express outlets; franchise programme; retail range; cooking academy |
Months 24–48 |
|
Phase 4 |
Regional |
Expansion into Botswana, Namibia, Zambia & Mauritius |
Months 48–60 |
Analyst flagSequencing protects capital and de-risks execution
Each phase is gated by the previous one: the multi-city rollout does not begin until the flagship proves the format and unit economics; franchising and retail follow central-kitchen scaling; and regional expansion follows a stable domestic network. This sequencing concentrates early risk on a single, controllable flagship before capital is committed to replication, and matches the pace of company-owned expansion to the cash the business generates.