The menu spans North and South Indian traditions, street food, a signature tandoor selection, desserts and a premium beverage programme, engineered for both a memorable dine-in experience and efficient central production.
Menu architecture
- North Indian — Butter Chicken, Chicken Tikka Masala, Lamb Rogan Josh, Dal Makhani, Palak Paneer, Garlic Naan, Tandoori Chicken and Seekh Kebabs.
- South Indian — Masala Dosa, Chicken Chettinad, Fish and Prawn Curries, Idli, Sambar, Appam and Kerala Beef Curry, broadening regional authenticity.
- Street food & sharing — Pani Puri, Samosas, Pav Bhaji, Vada Pav, Kathi Rolls, Chaat platters and Bombay Sandwiches — an ‘Indian tapas’ format ideal for groups and higher basket sizes.
- Tandoor selection — Lamb Chops, Chicken and Paneer Tikka, King Prawns and Tandoori Vegetables from the open tandoor, the theatre of the restaurant.
- Desserts & beverages — Gulab Jamun, Rasmalai, Kulfi and modern fusions, alongside Masala Chai, speciality coffee, lassis, mocktails, premium wines and craft cocktails.
StrengthOne kitchen, many channels
Recipes and spice blends are developed once and produced centrally, then finished at each restaurant, dispatched through cloud kitchens for delivery, plated for catering, and packaged for retail. The premium beverage and bar programme lifts average spend and margin, while the sharing-plate format encourages larger tables and repeat visits.
Menu and pricing architecture
Pricing sits in the premium fine-casual band, above casual chains and independent Indian eateries, but accessible enough for repeat rather than occasion-only visits. The menu is engineered across price tiers: sharing plates and street food drive footfall and group spend; signature curries and tandoor dishes carry the brand and margin; and the bar and beverage programme, chef’s-table and private-dining formats capture the highest-value occasions. Because production is centralised, seasonal menus, new dishes and price architecture roll out across every site simultaneously, a merchandising agility independent single-site operators cannot match, and a discipline that protects price integrity and avoids the discounting that erodes value formats.