Umthombo Springs Business Plan — Key Performance Indicators
The following indicators are reported monthly to investors from Series A close. They are chosen because together they show whether the Series B thesis is…
Key Performance Indicators
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- Overview & contents
- Important Notice & Disclaimer
- Executive Summary
- The Company & the Water Source
- Market Analysis
- Products & Unit Economics
- Production & Operations
- Route to Market
- Quality, Certification & Compliance
- Sustainability & Water Stewardship
- Transformation & Community
- Management & Governance
- The Two-Series Funding Structure
- Series A Funding Adequacy
- Implementation Roadmap
- Competitive Positioning
- Financial Plan & Projections
- Capital Structure & Dilution
- Investor Returns & Sensitivity
- Risk Analysis & Independent Findings
- SWOT & Strategic Analysis
- Exit Strategy
- Key Performance Indicators
- Conclusion & The Investment Ask
- Annexure A: Detailed Financial Statements
- Annexure B: Assumptions Book
- Annexure C: Scenario & Sensitivity Detail
- Annexure D: Export Operations Manual
- Annexure E: Regulatory & Certification Register
- Annexure F: Series A & B Term Framework
- Annexure G: Detailed Risk Register
- Annexure H: Data Room Index
- Annexure I: Glossary & Investor Questions
The following indicators are reported monthly to investors from Series A close. They are chosen because together they show whether the Series B thesis is being proved.
|
KPI |
Definition |
Target |
Why it matters |
|---|---|---|---|
|
Volume by channel |
Litres sold, domestic PET / export PET / export glass |
Per plan |
The mix shift is the entire investment case |
|
Gross margin per litre by channel |
Channel gross profit ÷ channel litres |
R1.67 / R3.50 / R11.27 |
Confirms the unit economics hold in practice |
|
Export share of revenue |
Export revenue ÷ total revenue |
0% → 65% by Year 5 |
The single clearest measure of thesis progress |
|
Capacity utilisation |
Litres produced ÷ installed capacity |
81% by Year 2 |
Fixed-cost absorption; also signals when Series B capacity is needed |
|
Water-use ratio |
Litres abstracted ÷ litres bottled |
< 1.35 |
Stewardship credential and a premium-buyer requirement |
|
Cash runway |
Months of operating cash at current burn |
> 6 months at all times |
The binding constraint before Series B |
|
Certification milestones |
FSSC 22000, halal, destination registrations |
Per timetable |
Gates Series B and export entry; cannot be accelerated |
|
Export receivable days |
Average collection on export sales |
< 60 days |
Export working capital is the largest Series B line |
|
Spring flow and aquifer level |
Continuous monitoring against licensed volume |
Well within licence |
The asset itself; any deterioration is existential |
Given the finding in Section 12 that Series A appears thin for the period it must fund, a monthly cash runway figure reported to investors is the control that converts that risk from a surprise into a managed variable. If runway falls below six months before the Series B milestones are met, investors have time to arrange a bridge on considered terms rather than emergency ones. The Company should formalise this as a covenant with a defined trigger rather than leaving it as a reporting courtesy.