Tarlton Beetroot Business Plan — Management and Organisation
The management, agronomy and labour establishment, and the capability gaps the seed tranche is meant to close.
Section 16 of 37
Management and Organisation
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company, Structure and Stage of Development
- 4. Customer Problem, Value Proposition and Monetisation
- 5. Products, Portfolio and Unit Economics
- 6. Industry Analysis
- 7. Market Analysis and Sizing
- 8. Customer and Channel Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model: Agronomy and Production
- 13. Operating Model: Post-Harvest, Packhouse and Logistics
- 14. Water, Energy and Land: The Three Binding Constraints
- 15. Management and Organisation
- 16. Strategic Plan
- 17. SWOT Analysis
- 18. Risk Analysis and Register
- 19. ESG and Development Impact
- 20. Implementation Roadmap
- 21. Financial Assumptions
- 22. Projected Income Statement
- 23. Projected Balance Sheet
- 24. Projected Cash Flow
- 25. Capital Expenditure and Working Capital
- 26. Funding Requirement and Structure
- 27. Break-even Analysis
- 28. Debt Serviceability
- 29. Investment Returns and Valuation
- 30. Sensitivity and Scenario Analysis
- 31. Phase 3: Processing Optionality
- 32. Key Performance Indicators and Management Dashboard
- 33. Conclusion and Investment Recommendation
- A. Appendix A: Monthly Projections, Year 1
- B. Appendix B: Detailed Assumptions Register
- C. Appendix C: Glossary
A deliberately thin structure in Years 1 and 2 that must thicken quickly at Series A — and the plan carries real key-person risk until it does.
Table 23 Headcount and organisational build
|
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Year 5 |
|
|---|---|---|---|---|---|
|
Executive and management |
1 |
1 |
2 |
3 |
3 |
|
Technical and agronomy |
— |
— |
1 |
2 |
2 |
|
Commercial and key accounts |
— |
0.5 |
1 |
1 |
1 |
|
Administration and finance |
0.5 |
1 |
1 |
2 |
2 |
|
Packhouse permanent |
— |
— |
6 |
12 |
14 |
|
Field permanent |
2 |
4 |
8 |
11 |
12 |
|
Total permanent |
3.5 |
6.5 |
19 |
31 |
34 |
|
Seasonal at peak |
4 |
9 |
22 |
48 |
55 |
Table 24 Key roles and required competencies
|
Role |
Appointed |
Core responsibility |
Competency that must be demonstrated |
|---|---|---|---|
|
Managing Director |
Month 1 |
Overall accountability, capital raising, land acquisition, retail relationships |
Commercial agriculture experience; a track record of selling into formal retail is more important than farming experience |
|
Production Manager / Agronomist |
Month 27 |
Planting programme, irrigation scheduling, crop protection, yield delivery |
Demonstrated root-crop yields at or above 50 t/ha under irrigation; boron and disease management specifically |
|
Packhouse Manager |
Month 34 |
Wash, grade, pack, cold chain, food safety compliance |
Prior GLOBALG.A.P. or equivalent audit responsibility |
|
Commercial Manager |
Month 13 |
Channel mix, key accounts, pricing, market agent relationship |
Existing category buyer relationships in Gauteng formal retail |
|
Financial Manager |
Month 27 |
Reporting, covenant compliance, working capital, VAT recovery |
Agricultural VAT and biological asset accounting; lender reporting |
Governance
- A board of four is constituted at Series A: the Managing Director, one seed representative, one Series A representative and one independent non-executive chairperson with commercial agriculture experience.
- Reserved matters requiring investor consent include further borrowing above R1 million, any disposal or encumbrance of land, capital expenditure above R500,000 outside the approved budget, related-party transactions, and any change to the channel strategy that increases municipal market dependence above 35 per cent.
- Monthly management accounts within 15 business days, quarterly board meetings, an annual independent review, and covenant reporting on DSCR and net debt to EBITDA to the mortgage lender.
- Management incentives are structured as a founder ratchet returning up to 4 percentage points of equity if Year 5 EBITDA exceeds R7.5 million and the DSCR covenant is met in every quarter from month 40. This is not modelled in the returns presented, which are calculated before any ratchet.
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