Tarlton Beetroot Business Plan — Company, Structure and Stage of Development
Legal structure, ownership and the honest current stage: a first-time grower without a production record.
Section 4 of 37
Company, Structure and Stage of Development
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company, Structure and Stage of Development
- 4. Customer Problem, Value Proposition and Monetisation
- 5. Products, Portfolio and Unit Economics
- 6. Industry Analysis
- 7. Market Analysis and Sizing
- 8. Customer and Channel Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model: Agronomy and Production
- 13. Operating Model: Post-Harvest, Packhouse and Logistics
- 14. Water, Energy and Land: The Three Binding Constraints
- 15. Management and Organisation
- 16. Strategic Plan
- 17. SWOT Analysis
- 18. Risk Analysis and Register
- 19. ESG and Development Impact
- 20. Implementation Roadmap
- 21. Financial Assumptions
- 22. Projected Income Statement
- 23. Projected Balance Sheet
- 24. Projected Cash Flow
- 25. Capital Expenditure and Working Capital
- 26. Funding Requirement and Structure
- 27. Break-even Analysis
- 28. Debt Serviceability
- 29. Investment Returns and Valuation
- 30. Sensitivity and Scenario Analysis
- 31. Phase 3: Processing Optionality
- 32. Key Performance Indicators and Management Dashboard
- 33. Conclusion and Investment Recommendation
- A. Appendix A: Monthly Projections, Year 1
- B. Appendix B: Detailed Assumptions Register
- C. Appendix C: Glossary
A pre-revenue special purpose vehicle with a leased site, a founder team of two and no contracted offtake — described as it is rather than as it will be.
Legal and ownership structure
Table 3 Company particulars
|
Item |
Particulars |
|---|---|
|
Legal form |
Private company incorporated under the Companies Act 71 of 2008 |
|
Proposed name |
Tarlton Beetroot Farming Company (Pty) Ltd |
|
Tax status |
Resident company; farming operations taxed under the First Schedule to the Income Tax Act 58 of 1962. Corporate rate 27 per cent. |
|
VAT status |
Registered vendor. Fresh vegetable sales are zero-rated under Part B of Schedule 2 to the VAT Act; the Company is in a permanent input-tax refund position. |
|
Phase 1 site |
Approximately 1 hectare of irrigable land with shed and ablutions, leased at Tarlton, Gauteng West |
|
Phase 2 site |
To be acquired: 85 hectares, of which 62 hectares arable and not less than 32 hectares under a validated water use entitlement |
|
B-BBEE |
Targeted Level 4 at Phase 1 through the ownership and enterprise development elements, improving to Level 2 by Year 4 through the skills development and socio-economic development elements |
|
Governance |
Board of four from financial close of Tranche B: two founders, one Series A nominee, one independent non-executive with agricultural operating experience |
Ownership before and after each tranche
Table 4 Indicative capitalisation table, base case, per cent of ordinary shares
|
Shareholder |
At incorporation |
After Tranche A |
After Tranche B |
At exit |
|---|---|---|---|---|
|
Founders |
100.0% |
53.7% |
14.4% |
14.4% |
|
Seed investors |
— |
46.3% |
12.4% |
12.4% |
|
Series A investors |
— |
— |
73.2% |
73.2% |
|
Total |
100.0% |
100.0% |
100.0% |
100.0% |
Founders are credited with R2.20m of pre-money value for site identification, agronomic trial work and channel development, in addition to R1.10m of subscribed cash. Series A pre-money of R7.50m is the plan assumption; Section 29 tests the consequences of moving it.
The dilution is severe and should be understood plainly. Founders move from full ownership to 14.4 per cent because the venture is capital-hungry relative to the value created before the Series A. This has a governance consequence: after Tranche B the Series A investor controls the company outright, and the founders’ economic incentive rests almost entirely on the 5.73 times return their retained stake produces on the base case. Any management incentive scheme should be sized with that in mind.
Mission, objectives and current stage
The Company’s objective is to become a credentialed, year-round supplier of washed and pre-packed beetroot and rotation vegetables to Gauteng formal retail and wholesale channels, operating from freehold land with secure water. It is not to be the largest beetroot grower in South Africa, which would be neither achievable nor desirable given the size of the national crop.
Table 5 Stage of development at the date of this document
|
Element |
Status |
Comment |
|---|---|---|
|
Incorporation |
Not yet effected |
To be completed at financial close of Tranche A |
|
Phase 1 lease |
Heads of terms identified |
Not signed; no deposit paid |
|
Water source, Phase 1 |
Existing borehole on leased property |
Yield test required as a condition precedent |
|
Agronomic trial data |
None |
The Phase 1 block is itself the trial |
|
Customer contracts |
None |
No market agent mandate, retail listing or offtake in place |
|
Certification |
None |
LocalG.A.P. targeted in Year 1, GLOBALG.A.P. in Year 3 |
|
Management team |
Two founders identified |
Neither has run a commercial vegetable operation at Phase 2 scale |
|
Series A land |
Not identified |
Search commences month 16; a specific property is not assumed |
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