Cultural preservation, community empowerment and sustainability are stated corporate values, and, unusually, part of the product itself, since the business exists to celebrate and sustain African culinary and cultural heritage.

Cultural and social

• Direct employment of roughly 160 people in Year 1 rising with the rollout, including a large cohort of performers and cultural ambassadors, plus indirect employment across artisan and supplier networks.
• Partnerships with local artisans, musicians, dancers and cultural practitioners that create sustainable livelihoods and keep traditional crafts and art forms alive, cultural preservation as a commercial and social outcome.
• A culinary academy developing chefs and hospitality professionals in African gastronomy, a meaningful contribution to skills and youth employability.

Environmental

• Local and seasonal sourcing that reduces food miles and supports local producers, with food-waste-reduction practices across the kitchen and events operation.
• Energy-efficient venue systems and scope for on-site solar to mitigate load-shedding and reduce emissions and operating cost, and a progressive move to lower-plastic, sustainable guest amenities and packaging.

Governance and B-BBEE

The Company will pursue a credible B-BBEE posture appropriate to hospitality, meaningful ownership, skills development, and enterprise and supplier development, which supports access to corporate and tourism-sector partnerships and to development-oriented funding. ESG metrics (employment, artisan and community partnerships, training, local procurement, energy and waste) will be tracked and reported to the board and investors.