BluePeak Water Logistics Business Plan — Company Overview, Vision & Values

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Company Overview, Vision & Values

BluePeak Water Logistics (Pty) Ltd is a private company headquartered in Pretoria, Gauteng, operating in the logistics and utility-services sector with Gauteng as its primary market. Its tagline, “Reliable Water. Delivered When It Matters.”, captures its role as a dependable, responsive provider of a critical resource in a province where reliable water supply can no longer be taken for granted.

Vision and mission

The vision is to become Gauteng’s most trusted provider of water-logistics and emergency water-supply services. The mission is to ensure reliable access to safe, high-quality water through efficient logistics, responsive service and sustainable operations, positioning BluePeak not merely as a haulier but as a dependable water-resilience partner to its public, private and residential customers.

Shareholding and leadership

Shareholder

Position

Ownership

Johan van der Merwe

Founder & Chief Executive Officer

40%

Lerato Mokoena

Executive Director – Operations

25%

Sipho Dlamini

Commercial Director

20%

Megan Botha, CA(SA)

Independent Non-Executive Director

15%

The founding team combines over 18 years of logistics, fleet management, transport operations and infrastructure services (Founder & CEO), civil engineering specialising in municipal water infrastructure, fleet optimisation and operational excellence (Executive Director – Operations), government procurement, industrial-client and strategic-partnership business development (Commercial Director), and chartered-accountant expertise in governance, capital raising and financial strategy (Independent Non-Executive Director). The team holds 100% of equity at the outset, aligning management and ownership, and its blend of logistics, engineering, commercial and finance skills maps directly onto a technology-enabled, compliance-led water-logistics business.

The long-term ambition

The strategy is to build the leading independent water-logistics provider in South Africa through disciplined, phased expansion, from four tankers serving Pretoria to a fifteen-plus-tanker fleet with mobile treatment capability serving Gauteng, Limpopo and North West. The company targets stable recurring revenues, strong cash flows and attractive returns, positioning itself for a strategic acquisition, partnership or further capital raise over the longer term. The R16.5 million Series A funds the launch; the modelled Series B funds the scale-up.