Cattle Baron Master Business Plan — Key Performance Indicators
The reproduction, mortality, weight and financial indicators monitored per season, with thresholds that trigger intervention.
Key Performance Indicators
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- Overview & contents
- i. Important Notice
- 1. Executive Summary
- 2. A Note on the Name
- 3. The Market and the FMD Crisis
- 4. Foot-and-Mouth Disease as a Business Risk
- 5. The Production System
- 6. Herd Performance
- 7. SWOT and Competitive Position
- 8. Grazing, Land and Water
- 9. Unit Economics
- 10. Route to Market
- 11. The Five-Year Build and Its Gates
- 12. Funding
- 13. People, Security and Stock Theft
- 14. Compliance and Traceability
- 15. Financial Projections
- 16. Break-Even
- 17. Sensitivity and Scenarios
- 18. Risk Management
- 19. Implementation Timeline
- 20. Returns
- 21. Key Performance Indicators
- 22. Key Assumptions
- 23. Conclusion
- A. Appendix A: Consolidated Financial Summary
- B. Appendix B: Capital Schedules
- C. Appendix C: Funding and Debt Schedules
- D. Appendix D: Risk Register
- E. Appendix E: Glossary
The following are recorded on the day they occur and reviewed monthly. Three of them — weaning percentage, cow mortality and complete records — are gate conditions, and every funder in Section 12 will ask for them.
|
Indicator |
Definition |
Target |
Why it matters |
|---|---|---|---|
|
Breeding cows |
Cows in the herd at year end |
450 by Year 5 |
The engine; everything scales from it |
|
Weaning percentage |
Calves weaned ÷ cows mated |
79.8% by Year 5 |
One point is worth R53 000 a year at Year 5 scale |
|
Calving percentage |
Calves born ÷ cows mated |
84% by Year 5 |
Bull fertility, cow condition and a controlled season |
|
Calf mortality to weaning |
Calves lost ÷ calves born |
Below 5% |
The gap between calving and weaning percentage |
|
Cow mortality |
Cows lost ÷ cows held |
Below 3% |
Each cow lost is a breeding unit, not a sale |
|
Cash EBITDA |
EBITDA less non-cash herd growth |
Positive from Year 5 |
The number that pays the bank |
|
Weaner weight at sale |
Average kilograms per weaner |
242 kg by Year 5 |
Ten kilograms is worth R126 000 at Year 5 volumes |
|
Grazing utilisation |
Large stock units against assessed capacity |
Below 85% |
Confirmed in writing before every expansion |
|
Biosecurity incidents |
Confirmed disease introductions |
Zero |
A quarantine order stops sales, not just profit |
|
Debt service cover |
Cash EBITDA ÷ interest and scheduled capital |
Above 1.00x from Year 6 |
Negative until Year 5 by construction |