The rollout proceeds in three phases over five years: launch the Johannesburg flagship, build the platform and prove the model (Phase 1, Years 1–2); raise the Phase-2 follow-on, open the metro clinics, launch the membership at scale and reach network cash-flow positivity (Phase 2, Years 2–3); and complete the nine-province network, reach maturity and prepare for a strategic exit (Phase 3, Years 3–5). The Gantt chart below sets out the critical milestones, timelines and dependencies, with specialist recruitment, the platform build and the follow-on raise on the critical path.
Phase milestones
|
Phase |
Focus |
Key milestones |
|---|---|---|
|
Phase 1 (Years 1–2) |
Launch & prove |
Seed close; flagship lease & licensing; fit-out & equip; platform build; OB/GYN & fertility recruitment; medical-aid & hospital partnerships; flagship opens |
|
Phase 2 (Years 2–3) |
Scale & fund |
Phase-2 follow-on raise; open metro clinics (Pretoria, Cape Town, Durban); launch membership & corporate wellness; network cash-flow positive |
|
Phase 3 (Years 3–5) |
Complete & exit |
Open remaining provinces; network to maturity (~R180m); strategic-exit readiness |